Forage Product & Growth Lead

De Lacy Executive; East Midlands; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Bonus

Company vehicle

Pension

Job summary

De Lacy Executive is seeking an ambitious agri-professional to own and grow the forage division within an established feed business. You will shape the range, establish supplier relationships, and act as the recognised forage specialist across trading areas.

Based in the Midlands with regular travel across England and Wales, you will combine technical forage knowledge with commercial leadership to drive growth and profitability, working closely with an existing sales team.

Qualifications

• Strong technical understanding of forage crops, grassland, seed, fertiliser, and associated products.
• Proven ability to make sound business decisions and drive profitability.
• Ability to build credibility with farmers and internal teams.

Responsibilities

• Division Leadership: Take ownership of the forage division, developing and executing plans to drive growth and increase customer spend across forage-related products.
• Technical Expertise: Become the company's leading authority on forage products, providing advice and support on grass seed, forage additives, fertiliser and grazing products.
• Supplier Management: Identify, negotiate and develop relationships with suppliers, ensuring the business offers competitive and high-quality products.
• Commercial Responsibility: Manage product pricing, margins and profitability while contributing to the overall success of the forage operation.
• Sales Development: Work closely with the feed sales team to identify opportunities, convert referrals and maximise value from existing customer relationships.
• Customer Management: Build long-term relationships with farmers through exceptional service, technical support and trusted advice.
• Business Growth: Develop new opportunities within existing accounts while helping establish the business as a leading forage partner across its trading area.

Skills

Forage expertise

Commercial awareness

Relationship builder

Team player

Sales experience

Self-starter

Education

FACTS and BASIS qualifications desirable

Job description

De Lacy Executive is seeking an ambitious agri-professional to own and grow the forage division within an established feed business. You will shape the range, establish supplier relationships, and act as the recognised forage specialist across trading areas.

Based in the Midlands with regular travel across England and Wales, you will combine technical forage knowledge with commercial leadership to drive growth and profitability, working closely with an existing sales team.