Flooring Territory Sales Executive: North & NW England

Wood Innovations; Willenhall; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Pension scheme

28 Days Holidays

Employee Assistance Programme

Staff health and wellbeing programme

Branded clothing

Personal and professional development

Tech Scheme

Job summary

Wood Innovations is looking to appoint a commercially driven Area Sales Representative to develop and grow sales across the North & North West England. This field-based role will focus on increasing market penetration, strengthening existing customer relationships and identifying new business opportunities for the Wood Innovations product portfolio across trade and retail networks.

The successful candidate will be responsible for growing Wood Innovations products within their territories,

Qualifications

• Proven field sales experience in flooring, interiors, building products or a related sector.
• Strong experience in account management and new business development.
• Ability to build effective relationships with distribution, merchant, retail and trade customers.
• Commercially aware, target-driven and confident managing a large geographical territory.
• Capable of understanding technical product features and translating these into customer benefits.
• Highly organised, self-motivated and able to manage time and priorities independently.
• Strong communication, presentation and negotiation skills.
• Competent in CRM usage, reporting and territory planning.
• Full UK driving licence and willingness to travel extensively across the territory.

Responsibilities

• Deliver sales, turnover, margin and market share targets across the designated territory.
• Create, develop and maintain strong working relationships with merchants, distributors, retailers, stockists and trade counters.
• Identify, develop and convert new business opportunities while growing spend and product penetration within existing accounts.
• Promote the full Wood Innovations product portfolio, including laminate, LVT and engineered wood flooring, branded ranges and accessories.
• Develop account plans and call plans to manage territory coverage effectively and maximise sales opportunities.
• Maintain regular field activity, spending the majority of the week visiting customers and prospects across the territory.
• Monitor local market conditions, competitor activity and customer trends to identify opportunities and respond proactively.
• Deliver product knowledge sessions, training and sales support to customers and partner teams where required.
• Support promotional activity, trade events, exhibitions and customer engagement initiatives to increase brand visibility.
• Update and maintain customer records, pipeline activity and account interactions through the company CRM system.
• Provide regular territory updates, sales reports and commercial feedback to the leadership team.
• Work collaboratively with internal departments to ensure excellent service, stock availability and customer satisfaction.

Skills

Field sales

Account management

New business development

CRM usage

Territory planning

Relationship building

Time management

Communication skills

Tools

CRM software

Job description

Wood Innovations is looking to appoint a commercially driven Area Sales Representative to develop and grow sales across the North & North West England. This field-based role will focus on increasing market penetration, strengthening existing customer relationships and identifying new business opportunities for the Wood Innovations product portfolio across trade and retail networks.

The successful candidate will be responsible for growing Wood Innovations products within their territories,