Flagship Manager

Annoushka Ltd; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Annoushka Ltd is seeking an experienced flagship store manager for our luxury jewellery boutique in London. You will lead a high-performing team, drive exceptional client experiences and deliver outstanding sales results through expert storytelling and personalised service.

You will own rosters, develop your team, manage stock and aftercare, plan events, and nurture bespoke client relationships to build loyalty. The role requires hands-on leadership in a fast-paced luxury environment.

Qualifications

• Proven experience as a retail manager within luxury, fine jewellery or premium retail.
• Strong commercial acumen with a track record of driving sales performance and delivering client service excellence.
• Confident, hands-on leader who can inspire, coach and develop teams.
• Excellent communication and interpersonal skills, with strong clientelling experience.
• Passion for and knowledge of fine jewellery, craftsmanship and storytelling.
• Exceptional storyteller with a deep understanding of luxury clients and relationship-driven selling.
• Highly organized, detail-oriented and confident managing retail operations and administration.
• Proactive, hands-on and solutions-focused in a fast-paced flagship environment.
• Confident using POS, CRM and retail systems, with proficiency in Microsoft Office.

Responsibilities

• Set the highest standards of client service, ensuring every client receives a warm, memorable and personalized experience.
• Lead from the front to achieve sales targets and KPIs through effective clientelling and client engagement.
• Help establish the flagship as a centre of excellence across our retail locations.
• Grow a loyal client base that drives repeat visits, advocacy and long-term relationships.
• Be a proud and enthusiastic Annoushka Brand Ambassador through leadership and client interaction.
• Recruit, motivate and develop a high-performing team.
• Take full responsibility for team performance with clear expectations, confidence and care.
• Ensure team excels in product knowledge, storytelling, consultations and aftercare.
• Build a positive, inclusive culture rooted in collaboration and pride in the Annoushka brand.
• Deliver regular feedback and performance conversations to support continuous improvement.
• Own the rota to ensure optimal coverage.
• Track performance and use reporting insights to drive action.
• Oversee stock, transfers and administration with accuracy and pace.
• Manage repairs and after-sales seamlessly to protect client trust.
• Maintain smooth daily operations aligned to brand and VM standards.
• Work with senior teams to plan and deliver client events and activations.
• Support launches, trunk shows and bespoke appointments to drive engagement and sales.
• Follow up effectively to deepen relationships and strengthen brand loyalty.

Skills

Retail management

Leadership

Clientelling

Storytelling

Communication

Relationship-building

Organizational skills

POS systems

CRM

Microsoft Office

Tools

POS systems

CRM

Retail software

Microsoft Office

Job description

We are seeking an experienced retail manager with a passion for jewellery and a love of people, who is motivated by delivering excellence in client experience and positive sales outcomes. This role is responsible for driving commercial success within a luxury store environment at our flagship boutique.

As Flagship Manager, you will help develop our flagship as a destination boutique by driving our exciting events programme, nurturing your team to consistently deliver client service excellence, supporting our growing bespoke business and bringing our brand to life through expert storytelling.

What You Will Do:

Client Experience & Commercial Performance

• Set the highest standards of client service excellence, ensuring every client receives a warm, memorable and personalized experience.

• Lead from the front to achieve sales targets and KPIs through effective clientelling and client engagement.

• Help establish the flagship as a centre of excellence across our retail locations.

• Grow a loyal client base that drives repeat visits, advocacy and long-term relationships.

• Be a proud and enthusiastic Annoushka Brand Ambassador, embodying our Jewels for Life philosophy through leadership and client interaction.

Team Leadership & Development

• Recruit, motivate and develop a high-performing team.

• Take full responsibility for team performance with clear expectations, confidence and care.

• Ensure the team excels in product knowledge, storytelling, consultations and aftercare.

• Build a positive, inclusive culture rooted in collaboration, accountability and pride in the Annoushka brand.

• Deliver regular feedback and performance conversations to support continuous improvement.

Operations & Standards

• Own the rota to ensure optimal coverage.

• Track performance and use reporting insights to drive action.

• Oversee stock, transfers and administration with accuracy and pace.

• Manage repairs and after-sales seamlessly to protect client trust.

• Maintain smooth daily operations with excellent standards, keeping the boutique immaculate, welcoming and aligned to brand and VM standards.

Events & Client Engagement

• Work with the Head of Sales and Marketing & Ecommerce Director to plan and deliver engaging and thoughtful client events and activations.

• Support launches, trunk shows and bespoke appointments to drive engagement and sales.

• Follow up effectively to deepen relationships and strengthen brand loyalty.

What We’re Looking For:

At Annoushka, we welcome applicants who act with integrity and bring warmth, kindness, curiosity, positivity and responsibility into everything they do.

• Proven experience as a retail manager within luxury, fine jewellery or premium retail.

• Strong commercial acumen with a track record of driving sales performance and delivering client service excellence.

• Confident, hands‑on leader who can inspire, coach and develop teams.

• Excellent communication and interpersonal skills, with strong experience of clientelling and the ability to build strong relationships internally and externally.

• Passion for and knowledge of fine jewellery, craftsmanship and storytelling, with deep appreciation of the luxury client mindset.

• Exceptional storyteller with a deep understanding of luxury clients and relationship-driven selling.

• Highly organized, detail-oriented and confident managing retail operations and administration.

• Proactive, hands‑on and solutions-focused, with a genuine enthusiasm to work in a fast-paced flagship environment.

• Confident using POS, CRM and retail systems to drive performance and client engagement, with proficiency in Microsoft Office.

Deadline for applications: 16 November 2026.

Due to the anticipated volume of applications, we regret that we will only be able to respond to your application should you be selected for initial interview. Thank you for your interest in working for Annoushka!