Flagship Jewelry Store Leader: Elevate Client Experience

Annoushka Ltd; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Annoushka Ltd is seeking an experienced flagship store manager for our luxury jewellery boutique in London. You will lead a high-performing team, drive exceptional client experiences and deliver outstanding sales results through expert storytelling and personalised service.

You will own rosters, develop your team, manage stock and aftercare, plan events, and nurture bespoke client relationships to build loyalty. The role requires hands-on leadership in a fast-paced luxury environment.

Qualifications

• Proven experience as a retail manager within luxury, fine jewellery or premium retail.
• Strong commercial acumen with a track record of driving sales performance and delivering client service excellence.
• Confident, hands-on leader who can inspire, coach and develop teams.
• Excellent communication and interpersonal skills, with strong clientelling experience.
• Passion for and knowledge of fine jewellery, craftsmanship and storytelling.
• Exceptional storyteller with a deep understanding of luxury clients and relationship-driven selling.
• Highly organized, detail-oriented and confident managing retail operations and administration.
• Proactive, hands-on and solutions-focused in a fast-paced flagship environment.
• Confident using POS, CRM and retail systems, with proficiency in Microsoft Office.

Responsibilities

• Set the highest standards of client service, ensuring every client receives a warm, memorable and personalized experience.
• Lead from the front to achieve sales targets and KPIs through effective clientelling and client engagement.
• Help establish the flagship as a centre of excellence across our retail locations.
• Grow a loyal client base that drives repeat visits, advocacy and long-term relationships.
• Be a proud and enthusiastic Annoushka Brand Ambassador through leadership and client interaction.
• Recruit, motivate and develop a high-performing team.
• Take full responsibility for team performance with clear expectations, confidence and care.
• Ensure team excels in product knowledge, storytelling, consultations and aftercare.
• Build a positive, inclusive culture rooted in collaboration and pride in the Annoushka brand.
• Deliver regular feedback and performance conversations to support continuous improvement.
• Own the rota to ensure optimal coverage.
• Track performance and use reporting insights to drive action.
• Oversee stock, transfers and administration with accuracy and pace.
• Manage repairs and after-sales seamlessly to protect client trust.
• Maintain smooth daily operations aligned to brand and VM standards.
• Work with senior teams to plan and deliver client events and activations.
• Support launches, trunk shows and bespoke appointments to drive engagement and sales.
• Follow up effectively to deepen relationships and strengthen brand loyalty.

Skills

Retail management

Leadership

Clientelling

Storytelling

Communication

Relationship-building

Organizational skills

POS systems

CRM

Microsoft Office

Tools

POS systems

CRM

Retail software

Microsoft Office

Job description

Annoushka Ltd is seeking an experienced flagship store manager for our luxury jewellery boutique in London. You will lead a high-performing team, drive exceptional client experiences and deliver outstanding sales results through expert storytelling and personalised service.

You will own rosters, develop your team, manage stock and aftercare, plan events, and nurture bespoke client relationships to build loyalty. The role requires hands-on leadership in a fast-paced luxury environment.