Sales Consultant

Annoushka; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A luxury jewellery brand in Central London is seeking a Sales Consultant who excels in client service and storytelling. The ideal candidate has a proven sales track record in high-value retail and a passion for building lasting client connections. Responsibilities include ensuring a luxurious shopping experience while maintaining the store’s visual and operational standards. This full-time, permanent position offers the opportunity to work in a stylish environment, with flexible hours including weekends.

Qualifications

• Proven track record of achieving sales in high-value retail environments.
• Ability to connect emotionally with clients and provide personalized recommendations.
• Strong knowledge of jewellery and willingness to learn.

Responsibilities

• Provide a luxurious shopping experience through storytelling and service excellence.
• Manage client relationships and follow up on sales leads.
• Maintain the store environment aligning with brand standards.
• Support daily operations and ensure client service excellence.

Skills

Sales success in luxury retail

Client relationship building

Storytelling

Product knowledge

Engaging presentation

Job description

Join Our Team at Annoushka – Sales Consultant Wanted

Location: Central London

Employment Type: Permanent, full-time (40 hours per week)

We are seeking sophisticated storytellers with a passion for jewellery and a love of people, who are motivated by delivering excellence in client experience and positive sales outcomes.

At Annoushka, we believe every client interaction should feel warm, curious and memorable - helping them choose jewellery that becomes part of their life’s story.

What You Will Do

Delivering client service excellence

• Through storytelling and personal connection, provide a warm and hospitable welcome to every client, ensuring a memorable and luxurious shopping experience.
• Achieve and exceed individual and store sales targets through product knowledge and consultative selling.
• Build and nurture long-term relationships with clients, maintaining client relationship data and proactively following up on sales leads and special occasions.
• Be a proud and enthusiastic Annoushka Brand Ambassador, embodying our Jewels for Life philosophy with integrity, warmth, and curiosity.

Understanding our product

• Demonstrate in-depth knowledge of fine jewellery, gemstones, and precious metals, confidently educating clients on craftsmanship, collections, and care.

Supporting store operations

• Ensure the space is an immaculate, welcoming space – visually aligned with brand standards and correctly stocked.
• Support smooth daily operations through effective stock management, inventory checks, visual merchandising, housekeeping and administrative tasks. Support aftersales service, ensuring client service excellence.

What You Will Bring

At Annoushka, we welcome applicants who act with integrity and bring warmth, kindness, curiosity, positivity and responsibility into everything they do.

Commercial & Client Excellence

• Proven track record of developing and achieving sales success in luxury or high-value retail.
• Confident storyteller who can build emotional connections with clients, listening with curiosity and translating this into personalised recommendations.
• Demonstrated successes in nurturing long-term client relationships.
• Product knowledge (and willingness to learn) to deliver confident consultations and exceptional after-sales support.

Style & Spirit

• Professional, stylish, and polished personal presentation suited to luxury retail environments.
• Warm, approachable, and engaging with the ability to inspire confidence and delight in every interaction.
• Positive, proactive team player with strong levels of motivation, initiative, and adaptability.

Operational & Digital Confidence

• Confident with digital tools, able to learn and navigate POS and CRM systems effectively.
• Flexible to work weekends as part of a rota to provide consistent excellence to clients.

If this sounds like you, please submit your CV and cover letter by following this link. In your cover letter, please give an example of delivering client service excellence that you are particularly proud of.

Deadline for applications: 30 March 2026.

Due to the anticipated volume of applications, we regret that we will only be able to respond to your application should you be selected for initial interview. Thank you for your interest in working for Annoushka!