Assistant Store Manager - Fine Jewellery

Four Seasons Recruitment Ltd (Fashion & Retail); Greater London; On-site; GBP 72,000 - 88,000; Full time

Job summary

Four Seasons Recruitment Ltd is seeking an Assistant Store Manager for a London flagship in the luxury fine jewellery space. You will support the Store Director, drive sales, and lead a high-performing team to deliver an exceptional client experience.

The role requires experience in luxury jewellery retail, strong sales results, and a proactive leadership style. Fluency in English is essential, with additional languages a plus.

Qualifications

• Experience in luxury jewellery retail, ideally flagship store.
• Proven ability to drive sales and commercial performance.
• Experience coaching and developing a store team.

Responsibilities

• Support the Store Director in leading sales and business development.
• Develop strategies to increase sales and strengthen client relationships, including VIP clients.
• Analyze KPI data and translate insights into actions.
• Recruit, train, coach, and develop the store team.
• Maintain inventory and ensure stock reflects trends and demand.
• Oversee day-to-day store operations, reporting and cost control.
• Ensure visual merchandising and store presentation reflect luxury branding.
• Act as a brand ambassador and cultivate new clientele.

Skills

Luxury retail

Sales leadership

Team coaching

VIP clients

KPI analysis

English fluency

Job description

Assistant Store Manager - Fine Jewellery

London

Up to £80,000 PA + package

The Company

Our client is a globally recognised luxury jewellery house, renowned for its expertise in diamonds and distinctive high jewellery creations. With a prestigious London flagship, the brand is recognised for its exceptional craftsmanship, extraordinary diamond jewellery, and unparalleled client experience.

The Role

The Assistant Store Manager will support the Store Director in leading the London flagship, driving sales performance, developing the team, and ensuring the highest standards of client service. The successful candidate will play a key role in delivering an exceptional luxury experience while supporting the day-to-day commercial and operational success of the store.

Key Responsibilities

• Support the Store Director in leading the store's sales performance and business development
• Develop strategies and action plans to increase sales and strengthen client relationships, including VIP clientele
• Analyse daily, weekly, and monthly KPIs and translate insights into targeted commercial action plans
• Support the recruitment, training, coaching, and development of the store team
• Motivate the team through regular meetings, target setting, and ongoing performance management
• Maintain accurate inventory levels and ensure the stock mix reflects sales trends and customer demand
• Support the day-to-day operational and administrative management of the store, including reporting and cost control
• Ensure visual merchandising, housekeeping, and store presentation consistently reflect the brand's luxury positioning
• Act as a brand ambassador, developing local networks and identifying opportunities to cultivate new clientele

Required Skills & Experience

• Proven experience in a luxury jewellery retail environment, ideally within a flagship store
• Strong track record of delivering sales results and commercial performance
• Previous experience in a management or senior sales position, with experience coaching and developing a team
• Strong knowledge and genuine interest in the luxury jewellery and diamond industry
• Excellent clienteling and relationship-building skills, with experience working with VIP and high-net-worth clients
• Strong commercial and business acumen, with the ability to analyse KPIs and develop actionable sales strategies
• Proactive and entrepreneurial approach, with the confidence to take initiative and drive results
• Strong communication and leadership skills, with the ability to inspire and develop a high-performing team
• Fluent spoken and written English; additional languages such as Mandarin, Arabic, or Russian would be advantageous
• Strong organisational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced luxury retail environment
• Proficient in Microsoft Office, including Excel, Word, and PowerPoint, with experience using POS systems