Field Sales Executive (Chinese Speaking)

JR United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a passionate Field Sales Executive fluent in Chinese to drive growth in the food sector. This role involves collaborating closely with the Business Development Manager to enhance sales strategies and ensure effective inventory management. The successful candidate will engage with trade partners, conduct product demonstrations, and represent the brand at trade events, all while building strong relationships within the market. Join a dynamic team dedicated to bringing authentic Asian flavors to households across Europe and make a significant impact in a thriving environment.

Qualifications

• Experience in sales and business development, preferably in food or retail.
• Strong communication skills, especially in Chinese and English.

Responsibilities

• Develop and implement sales programs to boost distribution and coverage.
• Manage relationships with trade partners and support in-market sales.

Skills

Sales Strategy Development

Relationship Management

Inventory Management

Market Analysis

Product Demonstration

Chinese Language Skills

Education

Bachelor's Degree in Business or Related Field

Job description

Field Sales Executive (Chinese Speaking), London

Client:

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

7

Posted:

06.04.2025

Expiry Date:

21.05.2025

Job Description:

Lee Kum Kee is one of the largest Asian sauce brands, and the inventor of the famous Oyster Sauce. The brand features authentic Chinese and Asian sauces, and is loved by Michelin chefs and families around the world. Lee Kum Kee Europe’s vision is to bring the most original Asian flavours to Europe households, and to provide a quality choice for adventurous cooks in the West.

Lee Kum Kee Europe is searching for a food passionate, Chinese speaking, Field Sales Executive to support the growth of the business.

The ideal candidate will:

1. Work closely with the Business Development Manager to develop and implement programmes that will build sales and distribution.
2. Identify those key strategic accounts and opportunities that will ensure effective coverage of the region, and tracking performance according to set objectives.
3. Support Trade Partners in developing in-market sales in the supply chain.
4. Ensure healthy inventory level at Trade Partners warehouse for product availability and smooth supply across all relevant channels.
5. Be a primary point of contact with trade partners’ sales teams, key wholesalers and retailers, in relation to in-market enquiries and follow up.
6. Collate and track information on distribution, prices and competitors’ activities to support business planning.
7. Manage and conduct product demonstrations and presentations to pitch for key accounts.
8. Organize and conduct in-store demonstration and sampling activities, which may involve weekend working.
9. Assist the BDM with sales planning and tracking A&P and other channel expenditure in-line with relevant budgetary controls.
10. Manage new products introduction and launch to the trade in support of Trade Partners to maximize distribution.
11. Represent LKK in Chinese trade events and maintain a good relationship with different trade contacts and associations.
12. Build good relationships with Trade Partners and their sales teams, ensuring timely flow of information to support sales and development opportunities.
13. Update and manage trade customer records and contacts.
14. Ensure effective trade coverage and regular field-based contact managing an economical yet comprehensive journey plan.
15. Support the company in ensuring a good representation and reputation of the Lee Kum Kee brand in the trade to protect its brand image and equity.
16. Periodically update on the latest trends and findings in the market.
17. Business trip as and when the job requires.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.

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Created on 06/04/2025 by JR United Kingdom