Field Sales Executive

WR Logistics; Wellington; On-site; GBP 24,000 - 40,000; Full time

Job summary

WR Logistics is recruiting a Field Sales Executive for a national role in the foodservice sector. You will drive new business across hospitality, education and workplace dining, engaging with hotels, restaurants and caterers to showcase premium foodservice products and kitchen equipment.

The role focuses on winning new accounts, building relationships with chefs and procurement teams, and delivering demonstrations and commercial presentations across a national territory with uncapped earning

Qualifications

• Proven experience in field sales, business development or account acquisition within foodservice.
• Strong understanding of the foodservice/hospitality industry.
• Excellent communication and influencing skills with a consultative approach.

Responsibilities

• Identify, develop and secure new business opportunities across a national territory.
• Build strong relationships with chefs, catering managers and hospitality operators.
• Conduct customer visits, product demonstrations and commercial presentations.
• Promote a premium range of foodservice products and kitchen equipment.
• Manage the full sales cycle from prospecting through to contract win.
• Maintain an active sales pipeline and achieve revenue targets.
• Represent the business at customer meetings and industry events.

Skills

Field sales

Business development

Account acquisition

Foodservice knowledge

Job description

Field Sales Executive - Foodservice

National Role

Up to £40,000 Basic Salary + Uncapped Commission

Are you an experienced foodservice sales professional with a passion for food, cooking and commercial kitchen solutions?

Our client is a premium foodservice business supplying high-quality food products and innovative cooking equipment to customers across the UK. Due to continued growth, they are seeking an ambitious and commercially driven Field Sales Executive to join their team and help accelerate their expansion.

This is an exciting opportunity for a sales professional with a genuine food background who enjoys building relationships, winning new business and working with chefs, caterers and foodservice operators.

The Role

This is a national field-based sales position with a strong focus on new business development. You will be responsible for identifying and securing new opportunities across the hospitality, education and workplace dining sectors.

You will work with a wide range of customers, including hotels, restaurants, contract caterers, schools, colleges, universities and workplace dining operators, demonstrating how the company's premium foodservice products and kitchen equipment can enhance efficiency, quality and customer experience.

Key Responsibilities

• Identify, develop and secure new business opportunities across a national territory.
• Build strong relationships with chefs, catering managers, hospitality operators and procurement teams.
• Conduct customer visits, product demonstrations and commercial presentations.
• Promote a premium range of foodservice products, including prepared meals and cooking equipment.
• Manage the full sales cycle from prospecting through to contract win.
• Maintain an active sales pipeline and achieve agreed revenue targets.
• Represent the business at customer meetings and industry events.

About You

The successful candidate will be an experienced sales professional who understands the foodservice market and has a real passion for food and cooking.

You will ideally have:

• Proven experience in field sales, business development or account acquisition within foodservice.
• A strong understanding of the foodservice/ hospitality industry.
• Experience selling food products, catering solutions or commercial kitchen equipment.
• A passion for food and an appreciation of professional kitchen operations.
• A consultative approach with excellent communication and influencing skills.
• A self-motivated, target-driven mindset with the ability to manage a national territory.
• A full UK driving licence and flexibility to travel.

The Package

• Basic salary up to £40,000 (dependent on experience).
• Generous uncapped commission scheme with excellent earning potential.
• National territory with significant opportunity for growth.
• Opportunity to represent a premium brand within the foodservice sector.
• Long-term career development with a growing organisation.

If you are a foodservice sales professional looking for a role where you can combine your commercial skills with your passion for food and kitchen innovation, this could be the opportunity for you.