Field Sales Executive

WR Logistics; Telford; On-site; GBP 36,000 - 44,000; Full time

Job summary

WR Logistics is recruiting a Field Sales Executive for a national role in foodservice. You will focus on new business, identify opportunities with hotels, restaurants, schools and caterers, and demonstrate premium products and cooking equipment.

This position offers a basic salary up to £40,000 with uncapped commission and a genuine opportunity for career progression across the UK. A full UK driving licence and willingness to travel are essential.

Qualifications

• Experience in field sales within foodservice or hospitality sectors.
• Proven ability to develop new business and acquire accounts.
• Strong communication and influencing skills with a consultative approach.
• Self-motivated, target-driven mindset capable of managing a national territory.
• Willingness and ability to travel across the UK with a full UK driving licence.

Responsibilities

• Identify, develop and secure new business opportunities across a national territory.
• Build strong relationships with chefs, catering managers and procurement teams.
• Conduct customer visits, product demonstrations and commercial presentations.
• Promote a premium range of foodservice products and kitchen equipment.
• Manage the full sales cycle from prospecting to contract win.
• Maintain an active sales pipeline and achieve revenue targets.
• Represent the business at customer meetings and industry events.

Skills

Field sales experience

New business development

Communication skills

Target-driven

National travel

UK driving licence

Job description

Field Sales Executive - Foodservice

National Role

Up to £40,000 Basic Salary + Uncapped Commission

Are you an experienced foodservice sales professional with a passion for food, cooking and commercial kitchen solutions?

Our client is a premium foodservice business supplying high-quality food products and innovative cooking equipment to customers across the UK. Due to continued growth, they are seeking an ambitious and commercially driven Field Sales Executive to join their team and help accelerate their expansion.

This is an exciting opportunity for a sales professional with a genuine food background who enjoys building relationships, winning new business and working with chefs, caterers and foodservice operators.

The Role

This is a national field-based sales position with a strong focus on new business development. You will be responsible for identifying and securing new opportunities across the hospitality, education and workplace dining sectors.

You will work with a wide range of customers, including hotels, restaurants, contract caterers, schools, colleges, universities and workplace dining operators, demonstrating how the company's premium foodservice products and kitchen equipment can enhance efficiency, quality and customer experience.

Key Responsibilities

• Identify, develop and secure new business opportunities across a national territory.
• Build strong relationships with chefs, catering managers, hospitality operators and procurement teams.
• Conduct customer visits, product demonstrations and commercial presentations.
• Promote a premium range of foodservice products, including prepared meals and cooking equipment.
• Manage the full sales cycle from prospecting through to contract win.
• Maintain an active sales pipeline and achieve agreed revenue targets.
• Represent the business at customer meetings and industry events.

About You

The successful candidate will be an experienced sales professional who understands the foodservice market and has a real passion for food and cooking.

You will ideally have:

• Proven experience in field sales, business development or account acquisition within foodservice.
• A strong understanding of the foodservice/ hospitality industry.
• Experience selling food products, catering solutions or commercial kitchen equipment.
• A passion for food and an appreciation of professional kitchen operations.
• A consultative approach with excellent communication and influencing skills.
• A self-motivated, target-driven mindset with the ability to manage a national territory.
• A full UK driving licence and flexibility to travel.

The Package

• Basic salary up to £40,000 (dependent on experience).
• Generous uncapped commission scheme with excellent earning potential.
• National territory with significant opportunity for growth.
• Opportunity to represent a premium brand within the foodservice sector.
• Long-term career development with a growing organisation.

If you are a foodservice sales professional looking for a role where you can combine your commercial skills with your passion for food and kitchen innovation, this could be the opportunity for you.