Field Retail Merchandiser

Beiersdorf; Greater London; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Company car

25 days holiday (buy and sell holidays

Defined contribution Pension

Private medical & dental insurance

Discounts on products

Job summary

Beiersdorf UK Ltd. in London seeks a Regional Sales professional to drive in-store compliance, execute KPIs, and build strong retailer relationships across East London and Essex.

The role requires regular driving and hands-on execution in stores, ensuring promotional activities are followed and stock is managed effectively. The ideal candidate is a graduate or from a retail background with excellent organisational skills, relationship-building, and a commercial mindset.

Qualifications

• Graduate or retail background required.
• Relationship building and commercial awareness essential.
• Driver licence required for regional travel.

Responsibilities

• Ensure in-store compliance with Beiersdorf standards and KPIs.
• Increase intervention values and maximise growth opportunities.
• Maintain stores call file and build relationships with key contacts.
• Coordinate in-store plans including Front of Store displays.
• Interact with stakeholders to communicate priorities and retailer objectives.
• Monitor stock levels and ensure promotions are followed.
• Deliver monthly/annual intervention reports and translate to Net Sales per retailer.
• Input interventions into Trax and other systems.
• Understand retailer performance standards and uphold Beiersdorf values.

Skills

Graduate

Retail background

Driver's license

Relationship building

Organisational skills

Commercial awareness

Field sales experience desirable

Education

Graduate

Tools

Trax

Job description

Job Details

Contract Type: Unlimited / Full-Time

Country / City: United Kingdom / London

Company: Beiersdorf UK Ltd.

Job Function: Sales

Your Tasks

In-Store Compliance and KPI Execution

• Ensure compliance with in-store execution standards and meet Key Performance Indicators (KPIs).
• Increase intervention values and maximise opportunities for growth.
  

Relationship Management

• Maintain a call file of stores and build relationships with key contacts.
• Facilitate improved in-store plans that benefit Beiersdorf, such as implementing Front of Store (FOS) displays.
  

Stakeholder Interaction

• Interact with key stakeholders to ensure clear communication regarding strategic priorities, retailer objectives, and PICOS (Plan, Implement, Control, Optimise, Sustain).
  

Stock Monitoring

• Monitor stock levels and take corrective actions for book stock errors.
• Ensure compliance with promotional activities in-store.
  

Reporting and Analysis

• Deliver monthly and annual intervention values, translating them into Net Sales value by retailer.
• Report on progress and feedback interventions to the Regional Field Operations Manager.
• Communicate compliance issues to National Account Managers (NAMs) for their respective retailers.
• Regularly report on competitor activities.
  

Utilisation of Tools and Systems

• Ensure all tools and systems, such as Trax, are fully utilised in all stores.
• Input all interventions at the store level to capture full value.
  

Performance Standards

• Maintain a full understanding of each retailer’s expected standards of performance and conduct within the store.
• Promote Beiersdorf’s core values and company image to all customers

Your Profile

• The role would suit a Graduate or an individual from a retail background
• Located within a commutable distance to East London and Essex
• Good organisational and planning skills
• Relationship building
• Performance oriented
• Commercial awareness
• Previous field sales experience desirable
• This is a regional role therefore you must be able to drive on a daily basis

Additional information

At Beiersdorf, we see you as a person – far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!

We offer a competitive salary along with an annual bonus (subject to conditions)

• Company car
• 25 days holiday (buy and sell holidays)
• Defined contribution Pension
• Private medical & dental insurance
• Discounts on products

At Beiersdorf, we believe that every individual brings unique perspectives, experiences, and strengths that deserve to be valued and celebrated. We are committed to fostering an inclusive and supportive environment where everyone feels empowered to be themselves, thrive in their role, and work in ways that enable them to succeed. Through flexibility, understanding, accessibility, and meaningful support, we aim to ensure that all colleagues feel respected, heard, and able to reach their full potential.

We are committed to providing an inclusive recruitment experience and are happy to discuss any reasonable adjustments at any stage of the process to support you.