Influencer Marketing Manager

Medly AI; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative educational technology firm is seeking a dynamic marketing manager to spearhead its influencer strategy and drive viral growth. This role is pivotal in establishing the brand as a leader in AI tutoring and assessment, with responsibilities spanning influencer management, campaign development, and user-generated content strategies. The ideal candidate will possess a strong background in marketing, excellent negotiation skills, and a passion for educational equity. Join a diverse team dedicated to making a real impact on educational outcomes for students worldwide and thrive in a fast-paced, collaborative environment focused on innovation.

Benefits

Collaborative team environment

Growth and development opportunities

Regular team events

Impact-focused mission

Qualifications

• 1st class degree from a Russell group university is essential.
• Experience managing influencer partnerships and campaigns.

Responsibilities

• Lead influencer strategy and campaign development.
• Negotiate partnerships with educational influencers.
• Create and manage user-generated content strategies.

Skills

Influencer Partnerships

Campaign Execution

User-Generated Content Strategy

Negotiation Skills

Data Analysis

Communication Skills

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Digital Marketing

Bachelor’s degree in Public Relations

Bachelor’s degree in Psychology

Bachelor’s degree in Media and Communications

Job description

We're on a mission to change education forever.

Since launching 4 months ago we've created an iOS app that has retention rates better than that of Duolingo, with over 30,000 MAUs. At the same time we've also created a Webapp for more serious study where we recently ran the first ever national GCSE Mocks, all autonomously proctored and marked by AI. Over 24,000 sat these exams and the Webapp has over 50,000 users. We achieved all this at an insane pace and we're looking for someone ambitious to join us on our current stage of exponential growth.

Backed by impact focused venture funds and supported by partners including UCL, Innovate UK, Microsoft, and Google, we're scaling rapidly to become the go-to AI tutor and assessment platform for all major exams worldwide.

The Role

We're looking for a dynamic marketing manager to lead our influencer strategy and campaign development as we scale from GCSEs to becoming the go-to AI tutor for all major exams worldwide. This role will be instrumental in driving our viral growth strategy and establishing Medly AI as a leading brand in educational technology.

Key Responsibilities:

Influencer Management

• Identify, select, and build relationships with talented educational influencers who align with our mission
• Negotiate commercial terms and manage long-term partnerships with influencers
• Create comprehensive briefs and guidelines for influencers to ensure content quality and brand alignment
• Track performance and optimize influencer collaborations for maximum impact
• Develop and implement a robust User-Generated Content strategy
• Create and manage a dedicated UGC bank for marketing and educational purposes
• Establish processes for collecting, curating, and utilizing high-quality UGC across platforms

Campaign Development

• Ideation for innovative marketing campaigns like our successful "Medly Mocks" national GCSE exams
• Work closely with content and product teams to align campaign timing with product features and educational calendars
• Coordinate campaign execution across influencer networks, social media, and other channels
• Analyse campaign performance and apply insights to future initiatives

Requirements

• 1st class Bachelor’s degree from Russell group university within Marketing, Digital Marketing, Public Relations, Psychology or Media and Communications.
• Track record of successful influencer partnerships and campaign execution
• Strong understanding of educational content and the UK curriculum landscape
• Experience in creating and managing UGC strategies
• Excellent negotiation and relationship-building skills
• Data-driven approach to measuring and optimising marketing initiatives
• Outstanding communication and project management abilities
• Able to commute 4 out of 5 days a week to our office in Kings Cross, with Wednesday being work from home

Ideal Candidate

• Understanding of Gen Z content consumption preferences and social media trends
• Experience working in fast-paced startup environments
• Passion for educational equity and the transformative power of technology in learning
• Creative and independent mindset combined with analytical thinking
• Ability to work autonomously while collaborating effectively with cross-functional teams

What We Offer

• Opportunity to make a real impact on educational outcomes for students worldwide
• Collaborative, diverse team united by a powerful mission
• Fast-paced environment with significant growth and development opportunities
• Regular team events and a culture focused on innovation and impact

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Education

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