Field Marketing Manager UK & I

Malvern Rugby Football Club; Aylesbury; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to elevate its brand presence in the UK and Ireland. This role involves crafting strategic marketing campaigns, collaborating with experts to produce impactful content, and managing the marketing budget. The ideal candidate will possess a wealth of marketing experience, particularly in B2B, and demonstrate proficiency in digital marketing tools. Join a dynamic team and lead initiatives that drive engagement and growth, making a significant impact in a fast-paced environment.

Qualifications

• 10 years of marketing experience required.
• Strong campaign development skills and results-driven approach.

Responsibilities

• Develop sector-based marketing strategy to grow brand profile.
• Champion account-based marketing and sector-specific initiatives.

Skills

Marketing Strategy

Campaign Development

Digital Marketing Tools

B2B Marketing

Data Analysis

Collaboration

Networking

Leadership

Education

Marketing Qualification/Certification

Tools

Digital Marketing Tools

Job description

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world's most complex challenges and deliver more impact together.

Role Description

To increase the profile of the UK and Ireland business externally, growing Arcadis brand and reputation in the UK & Ireland market. This role requires a strategic thinker who is commercially aware and can produce multi-faceted and integrated marketing campaigns, identify opportunities to build and grow our brand position, and demonstrate clear, measurable ROI.

Reports directly to the UK & I Marketing & Communications Director and has 1-2 marketing line reports. The role has a dotted line with the Marketing Center of Excellence.

Role Accountabilities

1. The Marketing Manager is responsible for developing a sector-based marketing strategy (aligned with the global strategy) to grow Arcadis' share of wallet with key clients, and to boost brand profile across the UK and Ireland.
2. Supporting specific, in-country client growth plans, this role will champion account-based marketing and sector-specific initiatives, working with ABM and sector teams to develop impactful marketing campaigns to drive lead generation and client engagement.
3. Collaborating with subject matter experts, this role will oversee the creation of regional insights and thought leadership content to support regional priorities and position Arcadis as an industry leader.
4. Acting as a custodian of the Brand, this role will localize global brand initiatives for the UK & Ireland market, ensuring consistent messaging and branding.
5. Partnering with the Digital Marketing Center of Excellence, this role will develop buyer personas, journey maps, and content strategies for preferred channels.
6. Influencing stakeholders and working closely with local sector, sales, marketing, communications, events teams, and global CoE teams for marketing, ABM, brand, digital, and events.
7. Regularly monitor, analyze, and report on channel and program performance against KPIs, using insights to inform decisions.

Key Shared Accountabilities

1. Managing the UK & I Marketing budget, working with Operations and Finance, and reporting on spending and forecasts.
2. Identifying and implementing opportunities to optimize systems, processes, and tools.

Qualifications & Experience

• 10 years of marketing experience
• Marketing qualification/certification
• B2B experience and industry knowledge highly desired
• Results-driven marketeer with strong campaign development skills
• Proficient in digital marketing tools and social media
• Client-focused with an outside-in approach
• Strong data and audience insights focus
• Managerial and leadership experience
• Excellent collaborator and communicator in high-energy environments
• Strong networking skills and relationship-building at all organizational levels
• Ability to work in a fast-paced, cross-functional team and adapt to shifting priorities