Marketing Manager, Nicorette UK/I

TN United Kingdom; High Wycombe; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead the NICORETTE brand across the UK and Ireland. This pivotal role involves driving brand growth, managing a significant marketing budget, and collaborating with cross-functional teams to deliver impactful marketing strategies. The ideal candidate will have a strong background in brand management within the FMCG sector, with proven people management skills and the ability to influence stakeholders at all levels. Join a passionate team dedicated to making a difference in consumer health and wellness.

Benefits

Competitive Benefit Package

Paid Company Holidays

Paid Vacation

Volunteer Time

Learning & Development Opportunities

Qualifications

• Experience in a matrixed organization with a strong track record.
• Proven ability in brand management within FMCG.

Responsibilities

• Drive the growth of the NICORETTE brand across UK/Ireland.
• Lead media planning and digital initiatives.

Skills

Brand Management

People Management

Data Driven Marketing

Media Strategy

Analytical Skills

Education

Degree in Marketing or equivalent

Job description

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Marketing Manager, Nicorette UK/I, High Wycombe

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Client:

Kenvue

Location:

High Wycombe, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

Job Views:

6

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Kenvue is currently recruiting for a:

NICORETTE Marketing Manager, UK and Ireland

This position is based at our High Wycombe office (hybrid working policy)

Who We Are

At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

We now have a great opportunity for an experienced Marketing Manager to join our Consumer business. Working within the Marketing Team you will be responsible for driving the NICORETTE brand across UK/Ireland (our largest brand and global priority market) with high visibility and a large media and marketing budget. You will report directly to the Smoking Cessation Squad Director, Northern Europe and will coach and develop 2 direct reports and 1-2 dotted line reports.

Internally you will be a key partner of the Global Brand Development Team and work closely with the UK NICORETTE Squad and the Ireland Brand Activation team.

What you will do

·Drive the growth of NICORETTE as a priority brand across UK/Ireland and deliver excellent execution as per the new global operating model.

·Full accountability to deliver the in-year full P&L and share targets, as well as shaping Nicorette UK/Ire Yr2-Yr3 local plans, deploying the strategy driven by the Nicorette Global BDT (Global Brand Development Team).

·You will be responsible for working closely with the Global segment leads and the EMEA Deployment Leader to drive excellence in execution for Nicorette in UK/ Ireland (including integrated business planning, media and data driven marketing, perfect store, HCP engagement, revenue growth management and joint business planning with customers)

·Partnering with the Smoking Cessation Squad Director to input into communication and commercial innovation needs.

·Lead media planning and digital first initiatives across UK/Ire

·Activate content & communication plans and have a deep understanding of consumer insights.

·Collaborate with commercial teams to address challenges and build differentiated plans to unlock category growth with key retail partners.

·Use analytical skills to shape and size commercial and Innovation opportunities

·Collaborate with cross functional partners to deliver excellent end to end execution

·Develop and coach direct reports

Qualifications

Marketing Manager, Nicorette UK/I-2407022847WDescription

Kenvue is currently recruiting for a:

NICORETTE Marketing Manager, UK and Ireland

This position is based at our High Wycombe office (hybrid working policy)

Who We Are

At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

We now have a great opportunity for an experienced Marketing Manager to join our Consumer business. Working within the Marketing Team you will be responsible for driving the NICORETTE brand across UK/Ireland (our largest brand and global priority market) with high visibility and a large media and marketing budget. You will report directly to the Smoking Cessation Squad Director, Northern Europe and will coach and develop 2 direct reports and 1-2 dotted line reports.

Internally you will be a key partner of the Global Brand Development Team and work closely with the UK NICORETTE Squad and the Ireland Brand Activation team.

What you will do

·Drive the growth of NICORETTE as a priority brand across UK/Ireland and deliver excellent execution as per the new global operating model.

·Full accountability to deliver the in-year full P&L and share targets, as well as shaping Nicorette UK/Ire Yr2-Yr3 local plans, deploying the strategy driven by the Nicorette Global BDT (Global Brand Development Team).

·You will be responsible for working closely with the Global segment leads and the EMEA Deployment Leader to drive excellence in execution for Nicorette in UK/ Ireland (including integrated business planning, media and data driven marketing, perfect store, HCP engagement, revenue growth management and joint business planning with customers)

·Partnering with the Smoking Cessation Squad Director to input into communication and commercial innovation needs.

·Lead media planning and digital first initiatives across UK/Ire

·Activate content & communication plans and have a deep understanding of consumer insights.

·Collaborate with commercial teams to address challenges and build differentiated plans to unlock category growth with key retail partners.

·Use analytical skills to shape and size commercial and Innovation opportunities

·Collaborate with cross functional partners to deliver excellent end to end execution

·Develop and coach direct reports

Qualifications

Experience Required

·An experienced Marketing Manager level with a strong track record of performance in a matrixed organisation.

·Degree level educated or equivalent experience and brand management experience in an FMCG environment.

·People management experience essential, responsible for coaching and developing talent.

·You will have experience developing and activating content & communication plans, including media strategy and deployment, data driven marketing and a deep understanding of customer and retailer requirements.

·Strong commercial and financial acumen, including P&L development.

What we are looking for

·Strong interpersonal and people management skills and collaborative style, able to work with multiple stakeholders simultaneously and influence both upwards and downwards.

·Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.

·Proactive and results driven, creates a sense of urgency for direct reports & team members to meet objectives. Enjoys bringing new ideas to the table & holds others accountable.

·Proven implementation ability and flexibility to adapt plans/challenges as they arise.

·Strong analytical and influencing skills and known to work as self-directed decision-maker.

·Demonstrates ability and experienced in analysing data quickly and inferring insights to act and move forward.

·The ability to master complexity, able to communicate clearly with strong impact and excels in leading teams.

What’s in it for you

·Competitive Benefit Package

·Paid Company Holidays, Paid Vacation, Volunteer Time & More!

·Learning & Development Opportunities

·Employee Resource Groups