Field Marketing Manager - Emerging Markets F/M

ANSYS, Inc.; Abingdon; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Field Marketing Manager focused on the Middle East, Turkey, and Africa. This role is pivotal in developing and executing innovative marketing strategies to drive demand generation and support sales teams. You will collaborate with cross-functional teams and channel partners to ensure successful campaign execution and maximize impact. With a commitment to innovation and excellence, this established industry player offers a dynamic environment where your contributions can significantly influence market presence and customer success. If you're passionate about marketing and eager to make a difference, this opportunity is perfect for you.

Qualifications

• 5+ years of marketing experience with proven success in campaign execution.
• Strong analytical skills and ability to manage budgets effectively.

Responsibilities

• Develop and implement account-specific marketing strategies.
• Manage marketing budgets and evaluate campaign performance.

Skills

Marketing Strategy Development

Campaign Execution

Budget Management

Analytics and Reporting

Relationship Building

Marketing Automation Systems

Communication Skills

Education

Bachelor's degree in Marketing

MBA or Advanced Degree

Tools

Marketing Automation Software

Job description

Field Marketing Manager - Emerging Markets F/M

Company: Ansys

Requisition #:16593

Our Mission: Powering Innovation That Drives Human Advancement

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

Innovate With Ansys, Power Your Career.

Summary and Role Purpose

The Field Marketing Manager MEA will develop, manage and evolve marketing programs for the Ansys Middle East, Turkey & Africa sales teams. This position works closely with key program stakeholders including product marketing managers, industry marketing managers, product managers, support teams and Ansys regional sales teams. The primary objective of the role is to drive demand generation through successful campaign execution (physical, Hybrid or Digital).

The understanding of key territory and industry trends, strategic market opportunities and sales priorities is a must.

The Field Marketing Manager for Middle East and Africa will work closely with the sales teams in Middle East, Africa and Turkey but also with the Channel Partners with whom we have a sell with approach. Building a trusted partnership and relationship with the regional channel partners will be crucial to the success of the role.

Key Duties and Responsibilities

• Strategy development: Develop and implement an account-specific marketing strategy for accounts or region.
• Account analysis & research: Research and analyze industry trends, customer needs, and competitive landscape to develop value propositions that address industry-wide trends, challenges and goals.
• Budget management: Manage the MEA field marketing budget efficiently, allocating resources for maximum impact. Evaluate all campaigns’ impact and ROI to determine the success and forecast for potential future investment.
• Program management: Manages overall process of planning, organizing, and executing campaigns from start-to-finish. Define in-person and virtual event experiences, including shaping the event themes, content, agenda, and goals. Work with local vendors to ensure maximum professional impact & experience.
• Reporting & analytics: Monitoring the effectiveness of marketing activities and providing reports on campaign performance, including metrics like attendance, lead generation, etc.

Minimum Education/Certification Requirements and Experience

• Bachelor's degree in marketing, business administration, or related field
• A minimum of 5 years of experience in marketing
• Proven ability to work closely and successfully with a sales organization
• Proven ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns
• Experience with marketing automation systems to successfully run campaigns
• Ability to work very independently and collaborate with cross-functional teams
• Strong analytics, reporting, and written communication skills
• Rigorous attention to detail and focus on quality of deliverables
• Ability to travel up to 35%

Preferred Qualifications and Skills

• A knowledge or previous experience of the MEA region is a big plus
• Fluent in English, Arabic is a plus
• An MBA or other advanced degree is a plus.
• Experience in B2B and B2C demand generation environment preferred
• Ability to earn trust through performance and relationship-building
• Prior experience working in a technical business setting with engineers or in engineering simulation is a plus

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement.

Our Commitments:

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values:

• Adaptability: Be open, welcome what’s next
• Authenticity: Be you, make us stronger

Our Actions:

• We commit to audacious goals
• We work seamlessly as a team

WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on.

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

CREATING A PLACE WE’RE PROUD TO BE

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).

For more information, please visit us at www.ansys.com

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.