Field Marketing Manager

Orca Security; United Kingdom; Remote; GBP 50,000 - 80,000; Full time

Job summary

A leading cybersecurity company, Orca Security, is seeking a Field Marketing Manager to lead EMEA & APAC marketing initiatives. This role focuses on strategic planning, event management, and budget oversight, seeking a candidate with strong experience in field marketing, especially in cybersecurity.

Qualifications

• 5+ years of experience in event programs for customers and prospects.
• At least 1 year of managerial experience.
• Experience in field marketing or demand generation in EMEA/APAC regions.

Responsibilities

• Developing and executing regional marketing plans.
• Planning and managing regional marketing events.
• Managing regional marketing budgets and tracking ROI.

Skills

Event Management

Demand Generation

Cross-functional Collaboration

Analytical Skills

Education

Bachelor’s degree in business or a related field

Tools

Salesforce

Marketo

Asana

6sense

Reachdesk

Crossbeam

Job description

Location: United Kingdom (fully remote).

Big Ideas. Real People.
At Orca, in the right environment and with the right team, talent has no boundaries. This team spirit, together with our drive to always aim high, has quickly earned us unicorn status, and turned us into a global cloud security innovation leader. So, if you’re ready to join an amazing team of people who inspire each other every day,now is the time to find your place in our pod.

Highlights:

• High growth: In just 4 years, we’ve reached milestones that take other companies a decade or more. In the last two years, we’ve doubled our employee count, tripled our customer count, and rapidly expanded our product capabilities.
• Disruptive innovation: Our founders saw that traditional security didn’t work for the cloud—so they set out to carve a new path. We’re relentless pioneers who invented agentless technology and continue to be the most comprehensive and innovative cloud security company.
• Well-capitalized: With a valuation of $1.8 billion, Orca is a cybersecurity unicorn dominating the cloud security space. We’re backed by an impressive team of investors such as Capital G, ICONIQ, GGV, and SVCI, a syndicate of CISOs who invest their own money after conducting their due diligence.
• Respectful and transparent culture: Our executives pride themselves on being accessible to everyone and believe in sharing knowledge with the employees. Each employee has a place in shaping the future of our industry.

ABOUT THE ROLE

We are seeking a dynamic, collaborative, and innovative individual with a bias for action to lead our field marketing team, overseeing the EMEA and APAC regions. As a Field Marketing Manager for EMEA & APAC, you will be responsible for developing and executing regional marketing strategies to drive business growth across Europe and the Asia-Pacific regions. This role involves managing regional marketing activities, aligning with global campaigns, and collaborating with sales teams to achieve revenue goals. You will directly manage a field marketing specialist based in APAC and work closely with sales stakeholders to build a regional strategy tailored to territories and personas, ultimately building pipeline in the region.

These initiatives will be part of a larger, integrated marketing strategy that encompasses events, trade shows, roadshows, summits, partner sponsorships, videos, and webinars. You will be a key contributor, working with the broader marketing team to develop a plan focused on driving meetings and engagement across both new and existing segments of the business. Successful candidates will possess a background focused on regional marketing, experience working with partners, and familiarity with the fast-paced startup culture, demonstrating flexibility and a can do attitude.

As part of the job you’ll

• Strategic Planning: Developing and executing regional marketing plans aligned with regional sales director & global strategies to drive account-based engagement and pipeline growth.
• Event Management: Planning, managing, and executing various regional marketing events, including conferences, webinars, and customer events.
• Team Management: Manage a field marketing specialist reporting directly to you supporting APAC.
• Demand Generation: Leading local demand generation initiatives in coordination with global teams, ensuring alignment with business priorities and sales objectives.
• Cross-functional Collaboration: Working closely with sales, marketing, customer success, product, and other teams to ensure alignment and maximize the impact of marketing activities.
• Budget Management: Managing regional marketing budgets and tracking ROI to ensure investments contribute to business goals.
• Performance Tracking: Measuring and analyzing the performance of marketing activities, including pipeline generation and conversion rates.
• Sales Alignment: Ensuring close alignment with sales teams on campaign execution, lead follow-up, and overall regional marketing strategy.
• Partner Relationships Work closely with the partnership team to plan activities in regions based on priority partners.
• Global Alignment: Partnering with global marketing teams to stay aligned on strategy, priorities, and best practices.

About you

• 5+ years of experience designing, developing, and delivering event programs for customers and prospects, preferably in the cyber security software or related SAAS industries.

At least 1 year of managerial experience.

Proven experience in field marketing or demand generation, preferably in the EMEA and/or APAC regions.

• Ability to communicate effectively at all levels of an organization via presentations, written communication, and spoken channels.
• Proven success leading multiple complete events or diverse work streams from initial objective setting through brainstorming, development, and deployment.
• Desire to thrive in a rapid growth, fast paced environment; ability to adapt well to change and act with urgency.
• Bachelor’s degree in business or a related field (preferred).
• Experience with marketing tools such as Salesforce, Marketo, Asana, 6sense, Reachdesk, and Crossbeam.
• Must embrace working quickly and developing the right balance of tactical execution with team building and team synergies, demonstrating a bias for action.
• Strong analytical skills and the ability to track and analyze marketing performance.