Field Marketing Manager

Navan; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Navan in London is seeking a Field Marketing Manager for the UK to serve as the regional marketing lead based in London, owning integrated field marketing programs that build brand presence and generate high-quality pipeline.

You will work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor campaigns for local audiences, support regional revenue goals, manage budgets and vendors, and measure program performance against engagement, product adoption, pipeline and

Qualifications

• Bachelor's degree required in Marketing/Business/Communications or related field.
• 5+ years in field marketing, customer marketing, demand generation, or events in a high-growth tech environment.
• Proven ability to create programs that deepen engagement and drive pipeline or revenue.
• Experience building campaigns for existing customers including cross-sell and upsell initiatives.

Responsibilities

• Own UK field marketing strategy and execution aligned to regional growth.
• Create campaigns to expand Navan’s product adoption among existing customers.
• Plan and deliver high-impact programs (events, webinars, partner activations, localized campaigns).
• Collaborate with Sales, Customer Success, Content, Digital and other teams to tailor campaigns for EMEA.
• Establish processes for campaign follow-up and handoff to sales teams.
• Measure program performance and optimize campaigns to meet engagement, adoption, pipeline and revenue goals.
• Manage budgets, vendor and agency relationships to balance cost and quality.
• Lead cross-functional planning and share best practices for regional expansion.

Skills

Field marketing

Demand generation

Events

Campaign management

Education

Bachelor's degree in Marketing/Business/Communications

Job description

As Field Marketing Manager for the UK, you’ll be the regional marketing lead based in London - owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. You’ll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across Europe.

What You’ll Do

• Own the UK field marketing strategy and execution plan, aligned to regional expansion priorities and company growth objectives.
• Build campaigns that help existing customers discover and adopt Navan’s other product lines, in partnership with Sales and Customer Success.
• Plan and deliver high-impact programs—including customer events, executive experiences, webinars, partner activations, and localized campaigns that deepen customer engagement and create qualified expansion opportunities.
• Partner with Sales and Customer Success leaders to identify high-potential accounts, understand customer needs, and tailor programs to support cross-sell and upsell motions.
• Collaborate with central Marketing teams—including Content, Digital, Creative, Product Marketing, and Marketing Ops - to adapt campaigns, messaging, and assets for EMEA customers.
• Establish clear processes for campaign follow-up and handoff, ensuring Sales and Customer Success teams can act on engagement signals and track opportunities through to expansion.
• Measure program performance against engagement, product adoption, pipeline, and revenue goals; use insights to improve campaign impact and investment.
• Manage budgets and vendor and agency relationships, balancing cost efficiency with high-quality customer experiences.
• Lead cross-functional planning and share best practices that help regional teams deliver effective, customer-focused expansion campaigns.

What We’re Looking For

• You hold a Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is a plus.
• You bring 5+ years of experience in field marketing, customer marketing, demand generation, or events - ideally in a high-growth technology company.
• You have a track record of creating marketing programs that deepen customer engagement and contribute to measurable pipeline or revenue growth.
• You’re comfortable building campaigns for existing customers, including programs that support cross-sell, upsell, and adoption of additional products.
• You combine strategic thinking with strong project management and execution, and can lead programs through ambiguity.
• You work effectively across Sales, Customer Success, Product Marketing, Content, and Marketing and Revenue Operations.
• You’re analytical and use data to evaluate performance, report results, and improve future programs.

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