Field Marketing Director - UK & EMEA

Birdeye; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Birdeye is seeking an experienced Field Marketing Director for the UK & EMEA to lead regional marketing strategy, drive pipeline generation and support European expansion. You will partner with SVP Sales & GM, EMEA, regional Sales and BDR teams to deliver high-impact campaigns and VIP experiences.

This senior role combines strategy, leadership and hands-on execution, owning the regional plan while coordinating resources to deliver campaigns, events and executive engagements that build brand

Qualifications

• 8+ years of B2B marketing experience, ideally field/ regional marketing or demand generation.
• Proven track record of owning regional marketing strategies and pipeline growth.
• Experience in B2B SaaS, enterprise technology or MarTech.
• Experience delivering integrated campaigns across events, digital, content and ABM.
• Experience delivering high‑quality B2B events, VIP experiences and C‑suite engagement programs.

Responsibilities

• Own regional marketing strategy for UK & EMEA, aligning with pipeline targets and commercial priorities.
• Lead and coordinate remote and in-region teams, agencies and global marketing resources.
• Deliver integrated demand generation campaigns and measure ROI to optimize spend.
• Plan, manage and execute regional events, VIP experiences and executive engagement programs.

Skills

Field marketing

B2B marketing

SaaS

Strategic leadership

Campaign execution

Job description

The Role

Birdeye is looking for an experienced, commercially driven Field Marketing Director – UK & EMEA to lead our regional marketing strategy, drive pipeline generation and support our expansion across Europe.

As the senior marketing lead for the region, you’ll be the primary point of contact for marketing, working closely with the SVP Sales & GM, EMEA, regional Sales and BDR teams, and global marketing channel managers.

This is a highly hands‑on role combining strategy, leadership and execution. You’ll own the regional marketing plan while actively delivering campaigns, events and VIP executive experiences that build brand awareness, engage enterprise decision-makers and generate pipeline.

You’ll also manage and collaborate with remote and in‑region marketing support teams, coordinating resources to deliver high‑impact programmes across multiple markets.

What You’ll Do

Regional Marketing Strategy & Leadership

• Own and execute the UK marketing strategy, supporting Birdeye’s expansion into Ireland and wider EMEA markets.
• Act as the primary marketing partner to the SVP Sales & GM, EMEA, and regional Sales leadership.
• Develop quarterly and annual marketing plans aligned with pipeline targets and commercial priorities.
• Manage regional marketing budgets, performance and return on investment.
• Lead and coordinate remote and in‑region support teams, agencies and global marketing resources.
• Balance strategic planning and leadership with hands‑on campaign and event execution.

Integrated Demand Generation & Pipeline

• Own regional marketing pipeline targets, driving measurable demand generation and revenue growth.
• Develop and execute integrated campaigns targeting enterprise and mid‑market multi‑location brands.
• Work closely with global channel managers across Paid Search, SEO, Email, Content, Social and Product Marketing.
• Partner with Sales and BDR teams on account‑based marketing, target‑account engagement and campaign follow‑up.
• Localise global campaigns and product messaging for UK and European audiences.
• Analyse campaign performance and optimise marketing investment to improve pipeline contribution.

Events, VIP Experiences & Executive Engagement

• Own the regional events and VIP experiences strategy, including conferences, trade shows, flagship events and sponsorships.
• Plan and deliver premium executive engagement programmes, including sporting hospitality, VIP experiences, exclusive dinners and C‑suite networking events.
• Develop Birdeye‑owned events, seminars, thought‑leadership sessions and customer engagement programmes.
• Work closely with Sales and BDR teams to drive attendance from strategic accounts and senior decision‑makers.
• Manage event agencies, suppliers, budgets and logistics, remaining hands‑on throughout delivery.
• Measure event success through engagement, meetings, opportunities, pipeline and ROI.

Sales Alignment & EMEA Expansion

• Build strong relationships with regional Sales leadership, Account Executives and BDR teams.
• Align marketing programmes with pipeline gaps, strategic accounts and regional growth priorities.
• Represent the regional marketing function in leadership meetings and commercial planning.
• Support expansion into priority European markets through localised campaigns, partnerships and field marketing programmes.
• Work with global marketing teams to build scalable programmes that support EMEA growth.

What We’re Looking For

We’re looking for a commercially minded marketing leader who combines strategic thinking, strong leadership and a willingness to roll up their sleeves and execute.

Ideally, you’ll have:

• 8+ years of B2B marketing experience, ideally in field marketing, regional marketing or demand generation.
• Proven experience owning regional marketing strategies and delivering measurable pipeline growth.
• Strong experience in B2B SaaS, enterprise technology, MarTech or related industries.
• Experience delivering integrated campaigns across events, digital, content and account‑based marketing.
• A track record of delivering high‑quality B2B events, VIP experiences and C‑suite engagement programmes.
• Confidence working directly with senior Sales leadership and influencing commercial strategy.

What Success Looks Like

• Pipeline growth: Delivering against regional marketing pipeline and revenue targets.
• Sales alignment: Building a strong marketing partnership with the SVP Sales & GM, EMEA, and regional commercial teams.
• Marketing execution: Delivering effective integrated campaigns, events and VIP experiences that generate measurable business impact.
• EMEA expansion: Building scalable marketing programmes to support growth across new European markets.
• Regional leadership: Effectively managing marketing resources, budgets and cross‑functional teams to deliver regional objectives.