Director, EMEA Regional Marketing

talkdesk2; Greater London; On-site; GBP 190,000 - 230,000; Full time

Job summary

Talkdesk seeks a strategic Director of EMEA Regional Marketing to lead the regional marketing strategy and execution across Europe, the Middle East, and Africa, partnering with EMEA sales leadership to translate priorities into integrated campaigns that build awareness and accelerate pipeline.

As part of the Growth Marketing organization, this role will connect global strategy with regional needs, orchestrating ABM, digital, partner, customer, and experiential programs to deliver measurable

Qualifications

• Experience leading enterprise B2B marketing in a matrixed organization.
• Strong collaboration with regional and sales leadership.
• Ability to translate regional priorities into actionable marketing plans.

Responsibilities

• Develop and execute an integrated EMEA regional marketing strategy aligned to global priorities and revenue goals.
• Lead integrated demand generation across digital, ABM, content, partner, and experiential programs.
• Partner with global Campaigns, ABM, Digital, Product Marketing, and Marketing Operations to localize programs for regional impact.
• Manage regional budget, KPIs, and measurement frameworks for account engagement, pipeline, and revenue.
• Lead, coach, and develop regional marketing talent to drive high-impact programs.

Job description

Job Summary

Talkdesk is seeking a strategic, commercially minded Director of EMEA Regional Marketing to lead regional marketing strategy, execution, and business impact across Europe, the Middle East, and Africa.

This leader will serve as a key strategic partner to EMEA sales leadership, translating regional business priorities, market opportunities, and customer insights into integrated marketing strategies that build awareness, create demand, deepen account engagement, and accelerate pipeline.

As part of the global Growth Marketing organization, the Director will connect global marketing strategy with regional market needs, orchestrating campaigns, account-based marketing (ABM), digital, partner, customer, and experiential programs to deliver measurable business outcomes.

The ideal candidate combines strategic thinking with operational excellence, brings a strong understanding of enterprise B2B marketing, and thrives in a matrixed, cross-functional environment. This individual will be equally comfortable advising regional sales leadership, developing market-specific growth plans, and leading teams to deliver high-impact marketing programs.

Success in this role will be measured not by the volume of marketing activities delivered, but by their contribution to regional growth, account engagement, pipeline development, and revenue outcomes.

Key Responsibilities

Regional Strategy & Business Alignment

• Own the development and execution of an integrated EMEA regional marketing strategy aligned to global marketing priorities, regional business objectives, and revenue goals.


• Serve as a strategic marketing partner to EMEA sales leadership, developing a deep understanding of regional priorities, market dynamics, customer segments, and growth opportunities.


• Translate business objectives into actionable regional marketing plans that support market development, demand creation, pipeline generation, and deal acceleration.


• Identify and prioritize marketing investments across EMEA markets based on business potential, account opportunity, sales capacity, and expected impact.


• Bring regional market intelligence, customer insights, and competitive perspectives into global marketing planning and investment decisions.

Integrated Demand Generation & Account Engagement

• Lead the regional activation of integrated marketing programs across digital, ABM, content, partner, customer, and experiential channels.


• Partner with global Campaigns, ABM, Digital, and Marketing Operations teams to translate global programs into relevant, high-impact regional initiatives.


• Develop targeted engagement strategies for priority industries, strategic accounts, and high-value opportunities in partnership with sales and account teams.


• Drive marketing programs across the customer journey, from awareness and demand creation to opportunity progression, pipeline acceleration, and customer expansion.


• Ensure regional marketing activities deliver coordinated, meaningful engagement with buying groups and key decision-makers.


• Evaluate and deploy the most effective mix of marketing channels, programs, and experiences to achieve defined business outcomes.

Sales, Partner & Cross-Functional Collaboration

• Establish strong, trusted relationships with regional sales leaders, account executives, business development teams, and other go-to-market stakeholders.


• Lead collaborative planning with sales to establish shared priorities, target accounts, engagement strategies, and measurable success criteria.


• Partner with global marketing functions, including Campaigns, ABM, Digital, Product Marketing, Corporate Marketing, and Marketing Operations, etc.


• Collaborate with partner and alliance marketing stakeholders to integrate ecosystem opportunities into regional growth plans, including co-marketing and joint demand-generation initiatives.


• Facilitate clear communication, accountability, and coordination across regional and global teams to deliver a cohesive go-to-market experience.

Performance, Investment & Optimization

• Own regional marketing planning, budget management, investment prioritization, and performance optimization.


• Establish clear KPIs and measurement frameworks aligned to regional business objectives, including account engagement, pipeline creation, pipeline influence, opportunity progression, and marketing ROI.


• Leverage CRM, marketing automation, intent, engagement, and performance data to identify opportunities, optimize investments and improve program effectiveness.


• Provide regular, actionable insights to regional sales & global marketing leadership.


• Continuously evaluate marketing investments, reallocating resources toward the programs, channels and markets delivering the greatest impact.

Team Leadership & Operational Excellence

• Lead, coach, and develop regional marketing talent, fostering a culture of strategie