Field Marketing Director, EMEA

Azul; United Kingdom; Remote; GBP 90,000 - 120,000; Full time

Job summary

A dynamic software company is seeking a Field Marketing Director – EMEA to lead regional marketing strategies. This remote-first role requires over 10 years in B2B field marketing, with a strong track record in the IT sector. Responsibilities include building aligned marketing plans, executing demand generation programs, and managing budgets to optimize performance. The ideal candidate should possess strong leadership and communication skills, with a detail-oriented approach.

Qualifications

• 10+ years of B2B field marketing experience, minimum 3 years at director level.
• Experience in enterprise software or IT sector required.
• Proven success in executing integrated field marketing programs.

Responsibilities

• Build and execute a field marketing plan aligned with sales priorities.
• Plan high-impact demand generation and ABM programs.
• Manage field marketing budget and analyze ROI.

Skills

B2B field marketing experience

Leadership skills

Project management

Communication skills

Presentation skills

Attention to detail

Account-based marketing

Tools

Salesforce

Asana

Marketo

6Sense

ZoomInfo

LinkedIn

Job description

Overview

Azul is looking for a collaborative, results-driven Field Marketing Director – EMEA to lead the development and execution of our regional field marketing strategy. Reporting to the VP, Global Events & Field Marketing, this role will shape Azul’s go-to-market presence across EMEA by aligning marketing initiatives with regional sales priorities, accelerating pipeline creation and supporting revenue growth.

You will serve as a strategic partner to the EMEA Sales team, own the end-to-end planning and execution of integrated marketing programs, and collaborate closely with the Channel, Corporate Marketing and Developer Relations teams. The ideal candidate is data-driven and has a strong track record of building and scaling impactful marketing programs.

Responsibilities

• Partner with the EMEA sales team to build out a robust field marketing plan that is aligned to their strategic priorities and quarterly pipeline and revenue goals.
• Plan and execute high-impact demand generation and ABM programs including webinars, digital campaigns, conferences, hosted events, co-sponsored partner activities, etc.
• Work with regional partners to develop co-marketing programs that align with channel pipeline and revenue goals.
• Manage events onsite and travel as needed.
• Work with Digital Marketing to help direct digital strategy including paid advertising organic/unpaid results and localization of the Azul website.
• Coordinate with Developers Relations on Java User Groups, call for speakers and event support.
• Champion regional customer advocacy by working with Sales to identify and activate customer success stories, case studies, quotes and speaking opportunities.
• Work with the corporate marketing team on regional/local press releases and other influencer engagement.
• Serve as the voice of the EMEA region within corporate marketing to ensure regional alignment on messaging, campaigns, and global initiatives.
• Manage the lead flow process of local programs by working closely with the Operations, Channel and xDR teams.
• Manage the field marketing budget and performance metrics for the region; continuously analyze ROI and optimize based on insights.

Qualifications

• 10+ years of B2B field marketing experience with at least 3+ years at the director level or in a regional leadership role; experience in the enterprise software or IT sector required.
• Proven success in building and executing integrated field marketing programs across diverse EMEA markets.
• Exposure or experience with executing collaborative partner-based campaigns.
• Ability to track, measure, and report on the effectiveness of field marketing programs against business goals, including lead generation, pipeline creation and closed-won business.
• Experience with building account-based marketing campaigns.
• Strong leadership, project management, communication and presentation skills at the executive level and across distributed teams.
• Meticulous attention to detail, strong planning, organizational skills and outside-the-box thinking.
• Knowledge of Salesforce, Asana, Marketo, 6Sense, Bizible, GoToWebinar, Sprout Social, ZoomInfo, LinkedIn, Qlik and other marketing tools is a plus.
• Language Proficiency: English (required), German or French, highly desired.
• This is a remote-first position. Preference for candidate to be located near a major European transit hub.

Location

Remote-first position. Preference for candidate to be located near a major European transit hub.

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Software Development