Regional Marketing Director

Uniphore Technologies U.K. Limited; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Uniphore seeks a Regional Marketing Director to lead the EMEA marketing organization. You will shape the regional go-to-market strategy, own pipeline targets, and partner with sales, product marketing, and corporate communications to influence executive buyers across Europe and the Middle East.

The role requires a strong AI/enterprise marketing background, proven leadership, and the ability to translate global strategies into localized regional initiatives that drive growth.

Qualifications

• 10+ years of EMEA B2B enterprise regional marketing experience, incl. ABM and demand generation.
• Experience leading regional marketing in AI/tech environments and collaborating with sales, product marketing and communications.

Responsibilities

• Develop and own the Europe & Middle East regional marketing strategy and pipeline plan.
• Design and execute regional ABM and demand generation campaigns, events, and programs.
• Lead regional GTM messaging, content, and executive-ready presentations for CxO audiences.
• Manage budget, enable regional GTM teams, and align with global campaigns and partners.

Skills

B2B marketing leadership

Account-based marketing

Demand generation

GTM strategy

Education

Bachelor's degree in Marketing or Business

Tools

Marketing automation platforms

Job description

Uniphore is one of the largest B2B AI-native companies—decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes, across multiple industry verticals, and enables the largest global deployments. Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data. As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.

Job Description:

Uniphore is seeking an accomplished Regional Marketing Director to lead our EMEA marketing organization. As a senior leader within the Revenue Marketing team, you will play a pivotal role in shaping the regional go-to-market direction and own the regional pipeline strategy across Europe and the Middle East. This highly visible leadership position combines market leadership with business impact ownership, partnering closely with Direct & Partner Sales, Product Marketing, Revenue Marketing, and Corporate Communications to engage and influence executive buyers, and build a high-performing regional marketing organization that delivers measurable results.

What You’ll Do

• Strategic Leadership: Develop and oversee the Europe and Middle East Regional Marketing Strategy and plan to support market awareness and pipeline creation.
• Integrated Marketing Planning & Reporting: Leveraging ABM and Demand Generation motions, design regional integrated campaigns, plays, events and programs to engage key audiences and buyer groups in Fortune 2000 Enterprise accounts.
• Pipeline Ownership: Own the overall regional pipeline targets, partnering with sales leadership to ensure joint achievement each Quarter. Be comfortable presenting your regional impact at all levels across Uniphore GTM.
• Readiness: Ensure EMEA GTM team are enabled prior to launching all regional campaigns, events and programs.
• Cross-Functional Alignment: Act as the regional voice on global initiatives, campaigns and programs while adapting to regional market needs.
• Market Insights: Provide EMEA expertise on key market themes, customer insights and competitive trends.
• Investment Management: Assign and oversee budget spend based on regional pipeline targets and coverage to achieve EMEA revenue goals.

What You Bring

• 10+ years of EMEA B2B enterprise regional marketing experience, including account-based marketing (ABM) and demand generation, ideally within enterprise AI software or technology companies, with 5+ years of in-region marketing leadership.
• Proven experience developing and executing integrated marketing campaigns across multiple EMEA geographies, with a deep understanding of country-specific buying behaviors, market dynamics, and go-to-market approaches.
• Proven success driving new business growth and customer lifecycle marketing for Fortune 2000 enterprise accounts, with the ability to engage and influence CxO and executive-level audiences.
• Demonstrated expertise developing and executing marketing strategies that support both Direct Sales and Global Systems Integrator (GSI) partner go-to-market motions.
• Strong AI-first marketing mindset, with experience leveraging AI to enhance marketing strategy, campaign planning, content creation, personalization, operational efficiency, and performance optimization.
• Exceptional ability to develop regional go-to-market messaging, executive presentations, and campaign content that support regional campaigns, field events, and strategic programs.
• Proven ability to translate global strategies into localized marketing initiatives that drive pipeline, customer engagement, and business growth across diverse EMEA markets.
• Track record of building and scaling field marketing programs from the ground up while developing strong, trusted partnerships with regional sales leadership.
• Experience leading, coaching, and developing high-performing, geographically distributed marketing teams.
• Deep understanding of enterprise B2B sales cycles, demand generation, lead management, pipeline development, and sales funnel dynamics.
• Strong analytical and financial acumen, with a data-driven approach to budgeting, marketing attribution, performance measurement, and program optimization.
• Exceptional executive communication, presentation, and storytelling skills, with the ability to influence stakeholders and present business impact to senior leadership.
• Nice to Have: Experience marketing AI platforms to enterprise buyers.
• Nice to Have: Fluency in multiple European or Middle Eastern languages.
• Nice to Have: Familiarity with EMEA regulatory and compliance requirements for marketing.

Location preference: UK - London

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com. At Uniphore, we are building the defining Enterprise AI and automation platform to propel the planet’s most engaging customer and employee experiences. We need your help.