Family Engagement & Admissions Coordinator
Wildflower Day Nurseries & Pre-schools
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Benefits offered by this job
Job summary
Wildflower Day Nurseries & Preschools is seeking a friendly Family Engagement & Admissions Coordinator to be the welcoming face for prospective and existing families. You will manage the family journey from initial enquiry through to registration and a child’s first day, coordinating tours and communicating clearly.
The role is full-time and remote with occasional travel. You will work with nursery teams, use Famly and CRM systems, and track enquiries, reporting on occupancy and conversion to
Qualifications
- Experience in nurseries or early years setting is preferred.
- Experience in school admissions, childcare enrolments or education is beneficial.
- Customer service or sales experience with a focus on building relationships.
Responsibilities
- Be the first point of contact for prospective families via phone, email or website.
- Guide families from initial enquiry to registration and first day.
- Arrange tours and follow up with families after visits.
- Support newsletters, parent communications and events across nurseries.
- Track enquiries, tours and registrations and report on conversion.
Skills
Tools
Job description
We're looking for a people person, a relationship builder and someone who knows that first impressions really do count!
At Wildflower Day Nurseries & Preschools, we believe every child is a force of nature.
We have a wonderful group of nurseries across England and Scotland, each with its own personality, fantastic teams and little people who make every day interesting (to say the least!).
But here's the thing... before a family gets to experience everything Wildflower has to offer, they need to find us, get to know us and, most importantly, feel confident that we're the right place for their child.
That's where you come in!
We're on the hunt for a brilliant Family Engagement & Admissions Coordinator to become the friendly face and voice of Wildflower for prospective and existing families.
You’ll be responsible for managing the parent journey from that very first enquiry right through to registration and a child's first day.
Think answering enquiries, arranging tours, following up with parents, answering those all-important questions and helping families fall in love with what our nurseries have to offer.
And no, we’re not looking for someone who just sends a brochure and hopes for the best!
We want someone who genuinely enjoys building relationships, understands what parents are looking for and has the confidence to turn an initial enquiry into a registration.
You’ll also get involved in newsletters, parent communications, open days, events and reporting on how we’re performing across our nurseries.
It’s a varied role, so you’ll need to be organised, proactive and happy juggling a few things at once!
Making a brilliant first impression
- Be the first point of contact for prospective families, whether that’s over the phone, by email or through our website.
- Get to know families, understand their childcare needs and help them find the right Wildflower nursery.
- Arrange nursery tours and make sure parents know exactly what to expect when they visit.
- Follow up after tours (because we don’t believe in leaving people hanging!).
- Answer questions, address concerns and confidently showcase everything that makes our nurseries special.
- Keep on top of enquiries, registrations and future start dates using Famly.
- Work closely with nursery managers to make sure availability and start dates are agreed before anything is confirmed.
- Coordinate monthly newsletters across our nurseries, making sure parents know about all the lovely things happening.
- Create engaging communications that reflect our brand and personality.
- Support parent communications, events and nursery initiatives.
- Keep an eye on online reviews and make sure feedback is responded to professionally.
- Look for ways to make the parent experience even better.
- Help organise nursery open days and family engagement events.
- Prepare promotional materials and make sure each nursery is looking its best.
- Coordinate bookings and follow up with families after events.
- Bring ideas to the table! We’re always looking for new ways to get families through our doors.
- Track enquiries, tours, registrations and conversion rates across the group.
- Produce weekly and monthly reports.
- Spot trends, identify where we’re losing enquiries and, more importantly, work out what we can do about it.
- Work alongside our Marketing team and nursery managers to improve occupancy.
- Keep things moving, follow up outstanding enquiries and make sure opportunities aren’t missed.
We want someone who doesn’t just report the numbers but actually understands what they’re telling us!
This is the important bit...
We’re open-minded about where you’ve come from, but we’d love someone who brings a little bit of experience and a whole lot of personality.
- Working in a nursery or early years setting and ready for something different.
- Working in school admissions, childcare enrolments or education.
- Working in a customer service or sales role where building relationships is your thing.
- A parent yourself who understands just how much thought goes into choosing the right childcare (although this isn’t essential!).
- Have a good understanding of what parents look for when choosing childcare.
- Be confident speaking to people and building relationships.
- Have a natural ability to sell without being pushy. We want genuine conversations, not hard sales!
- Be organised and able to juggle multiple enquiries and deadlines.
- Have excellent written and verbal communication skills.
- Be comfortable using Excel, Microsoft Office and databases.
- Have a proactive attitude and be happy to get stuck in.
- Be confident looking at figures, spotting trends and suggesting improvements.
- Have a good eye for detail and take pride in getting things right.
Bonus points if you have used Famly, worked with CRM systems, created newsletters or have a little Canva creativity in you!
Someone who:
- Can make a parent feel comfortable within the first five minutes of a conversation.
- Understands that choosing childcare is a huge decision and treats every enquiry with care.
- Can confidently talk about our nurseries and get people excited about visiting.
- Isn’t afraid to pick up the phone and follow up with a family.
- Has a bit of commercial awareness and loves seeing results.
- Takes ownership, spots opportunities and doesn’t wait to be told what to do.
- Brings energy, enthusiasm and a positive attitude to the team.
We like to look after our people, so here’s a little of what you can expect:
- £30,000 starting salary– because great people deserve great recognition.
- 30 days annual leave (including bank holidays)– plenty of time to recharge, relax and enjoy life outside of work.
- A birthday day off– no annual leave needed, just enjoy your special day!
- An extra wellbeing day– because your wellbeing matters too.
- 60% childcare discount (minimum)– a little help with one of life's biggest expenses.
- Healthcare benefitsthrough our Sovereign Healthcare Programme.
- Employee Assistance Programme– extra support whenever you need it.
- High street and lifestyle discounts– a few little savings never hurt!
- Enhanced maternitypay after two years' service.
- Opportunities to grow and develop– we’re a growing group, so there’s plenty of opportunity to make your mark and develop your career.
If you’re a people person, love a good conversation, understand the importance of getting things right and want to make a real difference to the experience families have with us, we’d love to hear from you!
We’re not necessarily looking for someone who has done this exact job before. We’re looking for someone with the right experience, attitude and personality to make it their own.
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