External Communications Lead: Corporate PR & Crisis

Greene King Corporate - BRA_001; Burton upon Trent; On-site; GBP 70,000 - 100,000; Full time

Job summary

Greene King is seeking an External Communications Lead to shape and protect our reputation across business performance, sustainability and community initiatives. You will provide expert counsel to the Executive Board and Leadership Group, and oversee proactive and reactive external communications.

You will manage crisis communications, lead the 24/7 press office and coordinate with external agencies to deliver a cohesive corporate narrative across Greene King’s brands.

Qualifications

• Significant experience in corporate communications, public relations or media relations.
• Strong media relations expertise and experience managing high-profile press office activity.
• Proven crisis communications experience with ability to manage reputational risk.
• Experience supporting complex business change programmes and communicating with diverse stakeholders.
• Excellent influencing and relationship-building skills to advise senior leaders and executives.

Responsibilities

• Develop and deliver Greene King's corporate communications strategy across key areas including business performance, sustainability, social mobility, employer brand, community impact and charity partnerships.
• Lead and oversee our 24/7 reactive press office, ensuring robust processes, governance and responses that protect Greene King's reputation.
• Develop and manage crisis communications strategies, providing expert advice and media handling during high-profile or sensitive situations.
• Partner with senior stakeholders, including the Executive Board and Leadership Group, to provide communications guidance and support when representing Greene King externally.
• Manage external agencies and oversee divisional PR activity, ensuring a cohesive, integrated approach to communications across the business.

Skills

Corporate communications

Media relations

Crisis communications

Stakeholder management

Executive guidance

Job description

Greene King is seeking an External Communications Lead to shape and protect our reputation across business performance, sustainability and community initiatives. You will provide expert counsel to the Executive Board and Leadership Group, and oversee proactive and reactive external communications.

You will manage crisis communications, lead the 24/7 press office and coordinate with external agencies to deliver a cohesive corporate narrative across Greene King’s brands.