Experiential Retail Lead - Grow & Empower Teams

ASTRID & MIYU; Greater London; On-site; GBP 35,000 - 48,000; Full time

Job summary

Astrid & Miyu is recruiting an Assistant Store Manager for our London flagship. You will lead and mentor a team to deliver an outstanding in-store experience, reflecting our values and growth mindset.

You’ll partner with the Store Manager to drive performance, ensure operational excellence, and grow the brand in a dynamic, city-center market. You'll be a values-driven ambassador, coach your team, and promote a memorable customer journey through experiential retail, CRM activities, and local

Qualifications

• Proven experience as an Assistant Store Manager or equivalent.
• Ability to develop and mentor a high-performing team.
• Strong communication and interpersonal skills.
• Ability to influence and collaborate with cross-functional teams.
• Curiosity and willingness to improve processes.

Responsibilities

• Inspire and empower your team to Host from the Heart, ensuring warmth and presence in every interaction.
• Coach your team to flourish using reverse leadership for engagement and performance.
• Deliver clear feedback on the shop floor and adapt in the moment.
• Lead inventory management, VM, layouts, and experiential retail to hit strong numbers.
• Ensure efficient operational processes to boost productivity and customer satisfaction.
• Advance social and environmental impact through smart store decisions and initiatives.
• Build brand loyalty by promoting CRM, hosting events, and engaging with the local community.

Skills

Team leadership

Communication

Customer engagement

Job description

Astrid & Miyu is recruiting an Assistant Store Manager for our London flagship. You will lead and mentor a team to deliver an outstanding in-store experience, reflecting our values and growth mindset.

You’ll partner with the Store Manager to drive performance, ensure operational excellence, and grow the brand in a dynamic, city-center market. You'll be a values-driven ambassador, coach your team, and promote a memorable customer journey through experiential retail, CRM activities, and local