Assistant Store Manager

ASTRID & MIYU; Greater London; On-site; GBP 35,000 - 48,000; Full time

Job summary

Astrid & Miyu is recruiting an Assistant Store Manager for our London flagship. You will lead and mentor a team to deliver an outstanding in-store experience, reflecting our values and growth mindset.

You’ll partner with the Store Manager to drive performance, ensure operational excellence, and grow the brand in a dynamic, city-center market. You'll be a values-driven ambassador, coach your team, and promote a memorable customer journey through experiential retail, CRM activities, and local

Qualifications

• Proven experience as an Assistant Store Manager or equivalent.
• Ability to develop and mentor a high-performing team.
• Strong communication and interpersonal skills.
• Ability to influence and collaborate with cross-functional teams.
• Curiosity and willingness to improve processes.

Responsibilities

• Inspire and empower your team to Host from the Heart, ensuring warmth and presence in every interaction.
• Coach your team to flourish using reverse leadership for engagement and performance.
• Deliver clear feedback on the shop floor and adapt in the moment.
• Lead inventory management, VM, layouts, and experiential retail to hit strong numbers.
• Ensure efficient operational processes to boost productivity and customer satisfaction.
• Advance social and environmental impact through smart store decisions and initiatives.
• Build brand loyalty by promoting CRM, hosting events, and engaging with the local community.

Skills

Team leadership

Communication

Customer engagement

Job description

Why Astrid & Miyu?

We're more than a jewellery brand, we're on a mission to revolutionise the jewellery experience, and that starts with our people.

We're a fast moving, values led team built on trust, ownership and growth. You'll have the opportunity to bring ideas to life, make an impact and grow alongside a team that celebrates each other. If you're adaptable, proactive, and energised by growth, you'll thrive here.

Everything we do is guided by our values:

Grow Together. Celebrate Each Other. Break All Boundaries.

Location: House of Astrid & Miyu Global Flagship, Carnaby Street, London.

Hours: Full-time.

Salary & Benefits: £35,000 + commission.

Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team.

The Assistant Store Manager Mission:

You will deliver the most memorable and engaging in-store experience, bringing Experiential Retail to life. Championing our core values, you will play an integral part of the continued growth and expansion of the brand, whilst partnering with your Store Manager to lead and develop your team, with growth always at the forefront.

How you'll drive success:

• Inspire and empower your team to truly Host from the Heart - guiding them to radiate warmth, be fully present, take ownership of every interaction and bring intention to the smallest moments. You'll create a space where every individual and customer feels genuinely seen, valued and cared for
• You will support and coach your team to truly flourish and grow in their roles by adopting a reverse leadership approach in order to cultivate high-performing and truly engaged teams
• You're a clear and confident communicator and comfortable with delivering feedback on the shop floor, observing & delivering in the moment
• You'll lead the way in ensuring strong numbers are achieved through inventory management, VM, store layouts and experiential retail
• Ensure efficient and effective operational processes in your store to enhance productivity and customer satisfaction
• You'll commit to continuously optimising your social and environmental impact from both large to small decisions, staying committed within your role to together growing a sustainable business
• You'll build brand loyalty by promoting our CRM scheme, hosting events, and engaging with your local community in this exciting new market for us

What you'll need to thrive:

• A values champion and brand ambassador our values resonate deeply with you
• This role is ideal for anyone with experience as an Assistant Store Manager
• You have the ability to develop and mentor a high-performing team to create an environment fostered by learning, growth and development
• Strong communication, and interpersonal skills, with the ability to influence and collaborate with cross-functional teams and stakeholders at all levels
• You're always looking for a better way to do things and are naturally curious in everything you do and every conversation you have