Experienced Store Leader

DFS Furniture PLC; Watford; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Branch General Manager to lead a team in delivering exceptional customer service. This role focuses on driving store performance, inspiring colleagues, and creating a positive work environment. With a commitment to growth and development, you'll champion customer-centric values while ensuring operational excellence. If you are passionate about leadership and customer satisfaction, this opportunity offers a supportive environment to thrive and make a real impact in the retail sector.

Benefits

Retail Bonus Scheme

Growth and Training

Great Holiday Allowance

30% Discounts on Products

Wellbeing Perks

Pension and Savings

Life Assurance

Sick Pay

Qualifications

• Strong leadership and team management skills are essential.
• Experience in retail is a plus but not required.

Responsibilities

• Lead a team to deliver an excellent customer experience.
• Drive store performance and meet key targets.
• Foster a positive and collaborative work environment.

Skills

Leadership Skills

Team Management

Customer Service

Commercial Decision Making

Education

Retail Management Experience

Job description

As a Branch General Manager at DFS, you’ll lead your team to deliver an excellent customer experience while driving the performance and growth of your store. Your leadership will inspire colleagues to fulfil customer needs, ensuring that every home is furnished with comfort, style, and care.
At DFS, we live by our values – Think Customer, Be Real, and Aim High – and as Branch General Manager, you’ll champion these values to create an engaging store environment that prioritises exceptional service and team success.

What you'll be doing

• Customer focus: Lead your team to deliver a seamless customer experience, helping customers find the perfect products to make their house a home. Proactively analyse customer NPS data and identify opportunities to consistently exceed expectations.
• Drive performance: Take responsibility for meeting key store targets, making smart commercial decisions, and ensuring the financial health of the store.
• Engage & inspire: Foster a positive, fun, and collaborative work environment, where both customers and colleagues love to be. Support your team’s growth with coaching, regular one-to-ones, and development plans that keep everyone moving forward.
• Own the experience: Ensure every aspect of the store, from layout to customer interactions, reflects our commitment to quality and service. Stay on top of all store operational processes and make sure compliance with health, safety, and trading regulations.
• Lead with clarity: Regularly communicate the business strategy, ensuring your team understands priorities, knows what they need to do, and why it matters. Use tools and best practices to drive your team’s performance, identifying opportunities for improvement and creating action plans when needed.
• Community engagement: Be an advocate for your store within the local community, forging connections that support both customer satisfaction and business growth.
• Workforce management: Deploy your team to meet demand, making sure the right people are in the right place at the right time. Manage work-life balance proactively for your colleagues.

The role is for you if...

While previous retail experience is a plus, our top priority is finding candidates with strong leadership and team management skills!
We’re seeking a leader who’s passionate about people and customer service. You should have a strong customer focus, the ability to drive results, and the confidence to lead your team through growth and change. If that sounds like you, what are you waiting for?

About DFS

At DFS, due to continued business growth and internal succession moves, we are continuously searching for the best Retail Leadership talent out there.

We would love to speak to experienced leaders in and around North West London, i.e. Watford, Stanmore, Brentcross and surrounding areas. Top talent is always a hot topic at DFS, and we’re passionate about investing in our leaders early on, so that you’re set up for success when you land in the store you’ll call your home, when the time comes!

You’ll start your journey with us in Watford as a Designate Branch General Manager, with an experienced team and loads of support to get you up to speed.

• Retail Bonus Scheme: Earn monthly bonuses.
• Growth and Training: Learn new skills and develop with our Leadership Development Programme with us.
• Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
• Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA.
• Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
• Pension and Savings: Join our Group Pension and Sharesave schemes.
• Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
• Salary Salary and package will be shaped with you around level / experience and your expectations
• Frequency Annual
• Contract Type Full Time
• Closing Date 22 May, 2025
• Job Category In Store
• Location Watford, United Kingdom (Incl. Northern Ireland)