Experience Strategy Director: Global CX & Personalization

Wunderman Thompson MAP; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

MAP | WPP Enterprise Solutions is seeking an Experience Strategy Director to lead where connected customer experience goes next for global clients. You’ll own end-to-end CX across marketing automation, personalization, loyalty, and CRM, translating business opportunities into measurable outcomes.

You’ll work with strategists, technologists, data specialists, and creatives to deliver best-in-class solutions, evangelize the service lines, and drive major new business pursuits that grow the

Qualifications

• Proven track record leading complex CX, CRM, personalization, or loyalty engagements in an agency, consultancy, or in-house.
• Deep knowledge of connected customer experience data models and platforms.
• Strong commercial acumen: profitability, utilization, and portfolio health.

Responsibilities

• Set strategic direction for accounts and drive engagement across personalization or loyalty.
• Ensure high-quality delivery and client satisfaction while maintaining healthy utilization.
• Act as strategic partner to client leadership and shape broader CX and marketing strategy.

Skills

CX leadership

CRM expertise

Personalization

Loyalty programs

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

Job description

MAP | WPP Enterprise Solutions is seeking an Experience Strategy Director to lead where connected customer experience goes next for global clients. You’ll own end-to-end CX across marketing automation, personalization, loyalty, and CRM, translating business opportunities into measurable outcomes.

You’ll work with strategists, technologists, data specialists, and creatives to deliver best-in-class solutions, evangelize the service lines, and drive major new business pursuits that grow the