Global Experience Strategy Director

VML group; Greater London; Hybrid; GBP 95,000 - 130,000; Full time

Job summary

WPP Enterprise Solutions MAP is seeking an Experience Strategy Director to lead where connected customer experience goes next for global clients. You will own end-to-end customer experiences across marketing automation, personalization, loyalty, and CRM, translating business opportunities into engaging and commercially viable interactions.

You will collaborate with strategists, technologists, data specialists, and creatives, guiding cross-functional teams and shaping MAP's experience strategy

Qualifications

• Proven track record leading complex CX, CRM, personalization, or loyalty engagements
• Experience in agency, consultancy, or in-house environments
• Fluent understanding of customer-first strategies

Responsibilities

• Set strategic direction for cohesive customer experiences across marketing automation, personalization, loyalty, and CRM
• Own end-to-end customer experience and translate opportunities into viable outcomes
• Lead client engagements and manage relationships with client leadership
• Evolve MAP's experience strategy service lines and educate teams and clients
• Develop strategists and colleagues and lead major new business pursuits

Skills

Experience strategy

CRM

Personalization

Loyalty

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

Job description

WPP Enterprise Solutions MAP is seeking an Experience Strategy Director to lead where connected customer experience goes next for global clients. You will own end-to-end customer experiences across marketing automation, personalization, loyalty, and CRM, translating business opportunities into engaging and commercially viable interactions.

You will collaborate with strategists, technologists, data specialists, and creatives, guiding cross-functional teams and shaping MAP's experience strategy