Director, Media Solutions Consulting

VML group; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

VML MAP, part of the WPP family, seeks a senior strategy consultant to identify and win strategic engagements, turning client data into actionable growth across Paid Media, CRM, and AdTech/MarTech.

You will lead senior client conversations, translate complex challenges into practical solutions, and guide cross‑functional teams within a matrix network, delivering measurable ROI for C‑level buyers.

Qualifications

• 8–10+ years in media strategy or data-driven marketing.
• Deep knowledge of 1PD, CRM/CDP, data clean rooms, and programmatic media.
• Proven track record of winning strategic consulting work with clear ROI.
• Strong leadership to guide cross-functional teams in a matrix network.

Responsibilities

• Identify, win, and lead strategic engagements turning client data into actionable growth.
• Lead senior client conversations to develop integrated Paid Media, CRM, and AdTech/MarTech strategies.
• Translate complex business challenges into practical solutions and activate first-party data.
• Drive pitches, proposals, and strategic client roadmaps.

Skills

Media strategy

Data-driven marketing

MarTech/AdTech consultancy

Agency leadership

Storytelling & proposals

Job description

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part ofWPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

What will your day look like?

You will be responsible for identifying, winning, and leading strategic engagements that turn client-owned data (1PD, CRM, loyalty, customer signals) into executable, measurable action across paid and owned channels. You will elevate client maturity, integrate client data with WPP’s media ecosystem, and partner with agency teams to drive commercial growth.

This is a consulting and growth leadership role—focused on strategy, client leadership, and solution design rather than hands‑on campaign execution or pure platform implementation.

You will lead senior client conversations to develop integrated Paid Media, CRM, data and AdTech/MarTech strategies. You will translate complex business challenges into practical solutions, help clients maximise and activate their first‑party data, and advise on AI, audience modelling and privacy trends. You will identify commercial growth opportunities, lead pitches and proposals, and manage strategic client roadmaps. You will act as the key link between clients, agencies and specialist teams, ensuring solutions are commercially valuable, technically feasible and successfully delivered.

Who are you going to work with?

You will work closely with the Head of Media Solutions Consulting, the wider consulting team and teams across the business, collaborating with client stakeholders, media agencies and specialist data, technology and CX teams to develop and deliver integrated solutions.

What do you bring to the table?

• Experience: 8–10+ years in media strategy, data‑driven marketing, MarTech/AdTech consultancy, or agency account leadership (media agency or network experience strongly preferred).
• Domain Expertise: Deep knowledge of the end‑to‑end media campaign process, First‑Party Data (1PD) strategy, CRM/CDP ecosystems, data clean rooms, and programmatic media integration.
• Commercial Acumen: Proven track record of identifying, shaping, and winning strategic consulting work, with the ability to articulate clear ROI projections for C‑level buyers (CMO, CTO, CDO).
• Consultative Leadership: Demonstrated ability to lead senior client stakeholders through ambiguous, cross‑functional problems and guide diverse specialist teams across a matrixed network.
• Communication: Exceptional narrative‑building, proposal writing, and workshop facilitation skills.

A leader in personalized customer experiences

VML MAP is a world‑leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer‑centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

#LI-EMEA

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.