Experience Centre Marketing & Activation Lead

Miele Plant USA; Abingdon; Sur place; GBP 41 000 - 50 000; Plein temps

Avantages offerts par ce poste

Salary up to £45,000

Bonus scheme up to two months

Product discounts for staff and family

Gym membership discount

onsite café subsidy

Health cash plan

Eye tests

Résumé du poste

Miele is seeking a Trade Marketing professional to lead premium in-store experiences across Experience Centres and drive customer engagement, traffic, and sales. The role focuses on planning, visual merchandising, and strong partnerships with landlords and local stakeholders to boost store activity.

You will leverage customer insights and performance data to enhance conversion and profitability, delivering quarterly and annual consumer marketing plans in collaboration with retail and marketing

Qualifications

• 3-5 years of experience in Trade Marketing, Retail Marketing, Events, or a similar customer-focused environment.
• Strong communication skills with the ability to build effective relationships across departments and with external partners.
• Experience using customer insights, performance data, and commercial information to support decision-making and deliver results.
• Good Microsoft Office skills; experience with SAP or similar business systems would be advantageous.
• Flexible and proactive mindset with a commitment to continuous improvement and delivering Immer Besser level of service.

Responsabilités

• In close collaboration with internal departments, you will orchestrate premium in-store experiences and activations across Miele Experience Centres to drive customer engagement, traffic, and sales performance
• Through effective planning and execution, you will manage visual merchandising, in-store assets, and promotional activity to ensure a consistent and premium brand experience
• In partnership with local stakeholders and landlords, you will develop and maintain relationships that support strategic collaborations and increase local store traffic
• Using customer, category, and performance insights, you will identify opportunities to improve conversion, profitability, and overall marketing effectiveness
• In coordination with retail and marketing teams, you will develop and deliver quarterly and annual consumer marketing plans aligned with business objectives
• Through strong project management, you will coordinate promotional execution, retailer calendars, store events, and brand campaigns to maximise impact and customer reach
• Across Great Britain and Ireland, you will travel regularly to support Experience Centres, monitor performance, and implement initiatives that enhance customer experiences and commercial results

Description du poste

Miele is seeking a Trade Marketing professional to lead premium in-store experiences across Experience Centres and drive customer engagement, traffic, and sales. The role focuses on planning, visual merchandising, and strong partnerships with landlords and local stakeholders to boost store activity.

You will leverage customer insights and performance data to enhance conversion and profitability, delivering quarterly and annual consumer marketing plans in collaboration with retail and marketing