Experience Ambassador

Diageo; City of Edinburgh; On-site; GBP 24,000 - 29,000; Full time

Benefits offered by this job

Annual bonus

Product allowance

Generous holiday allowance (34 days)

Share purchase scheme

Contributory pension scheme

Job summary

Diageo's Johnnie Walker Experience in Edinburgh is seeking an Experience Ambassador to welcome visitors and guide them on immersive whisky journeys through tours and tastings.

You will deliver engaging experiences, share whisky knowledge, and create personalised moments while representing the brand with hospitality and guest-focused service. Flexible evenings and weekend work required; join a flagship Scottish visitor attraction with a competitive rewards package.

Qualifications

• Experience in hospitality, tourism, retail or another customer-facing environment.
• Excellent presentation, storytelling and communication skills for engaging individuals and groups.
• Customer-first mindset and genuine passion for creating memorable experiences.
• Strong interpersonal skills with adaptable communication across audiences.
• Collaborative approach and flexibility to work evenings, weekends and public holidays.

Responsibilities

• Deliver engaging guided tours and whisky tastings that bring the Johnnie Walker story and Scotch whisky to life.
• Welcome guests, provide admissions, ticketing and visitor information while creating a warm and memorable first impression.
• Build personalised visitor experiences by understanding customer interests and recommending tailored experiences across our Scotland Brand Homes.
• Act as a passionate brand ambassador, sharing whisky knowledge, heritage and responsible drinking messages.
• Support special events, retail experiences and wider visitor operations while maintaining service standards.
• Continuously develop your whisky knowledge, presentation skills and visitor experience best practice.

Skills

Hospitality experience

Presentation skills

Customer-centric

Interpersonal skills

Flexibility

Job description

Job Description :

Experience Ambassador

The Johnnie Walker Experience, Edinburgh

Salary: £26679/annum plus annual bonus, product allowance, 34 days of holiday and many more)

Full Time, permanent

Closing Date: 15th Sept 2026

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function

Our Scotland Brand Homes bring our iconic whisky brands to life through immersive storytelling, premium hospitality and unforgettable visitor experiences.

The Johnnie Walker Experience is our global flagship destination, welcoming guests from around the world to discover the story, craft and innovation behind one of Scotland’s most famous brands.

About the Team

Our Experience team creates memorable moments for every visitor through engaging tours, tastings and personalised experiences. Together, we combine storytelling, hospitality and whisky expertise to inspire guests and showcase the very best of Scotland.

About the Role

As an Experience Ambassador, you'll welcome visitors from around the world and guide them on an unforgettable whisky journey. Through immersive tours, tastings and exceptional service, you'll bring the Johnnie Walker story to life while creating personalised experiences that leave lasting memories.

Role Responsibilities

• Deliver engaging guided tours and whisky tastings that bring the Johnnie Walker story and Scotch whisky to life.
• Welcome guests, provide admissions, ticketing and visitor information while creating a warm and memorable first impression.
• Build personalised visitor experiences by understanding customer interests and recommending tailored experiences across our Scotland Brand Homes.
• Act as a passionate brand ambassador, confidently sharing whisky knowledge, brand heritage and responsible drinking messages.
• Support special events, retail experiences and wider visitor operations while maintaining exceptional service standards.
• Continuously develop your whisky knowledge, presentation skills and understanding of visitor experience best practice.

This is an exciting opportunity to build a career in tourism and hospitality while developing your presentation skills and whisky expertise at one of Scotland’s leading visitor attractions. You'll become part of a passionate team delivering experiences that inspire visitors from every corner of the world.

Experience / Skills Required

This could be the right opportunity for you if you have:

• Experience in hospitality, tourism, retail or another customer-facing environment.
• Excellent presentation, storytelling and communication skills with the confidence to engage both individuals and larger groups.
• A customer-first mindset and genuine passion for creating memorable experiences.
• Strong interpersonal skills with the ability to adapt your communication style to different audiences.
• A collaborative approach and flexibility to work evenings, weekends and public holidays.

Knowledge of Scotch whisky or visitor attractions is beneficial but not essential—our training programme will give you the knowledge and confidence to become a true Johnnie Walker ambassador. Additional language skills are also welcomed.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

• Competitive salary
• Annual bonus
• Product allowance
• Contributory pension scheme
• Generous holiday allowance
• Share purchase scheme
• Career development opportunities within a global organisation

Diversity Statement

Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.

Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.