Executive Director, Head of Planning

Adelphi Group; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

MG OMD is seeking a Head of Planning to shape the agency's planning vision and lead a talented community of planners. The role focuses on delivering insight-led, innovative media strategies that drive real business impact for UK brands.

You will work with senior leaders to evolve planning craft, strengthen client partnerships and set the standard for strategic media planning across the industry.

Qualifications

• Proven track record leading planning teams in a media agency.
• Deep knowledge of the UK media landscape and planning craft.
• Ability to build trusted relationships with senior client stakeholders.
• Experience developing strategic, commercially effective communication plans.
• Strong leadership with coaching and development skills.
• Curiosity about innovation, data, technology and AI to enhance planning.
• Collaborative mindset with influence across teams and disciplines.

Responsibilities

• Set vision and standards for planning across MG OMD.
• Lead and develop a high-performing planning team.
• Drive innovative, audience-first planning to solve business challenges.
• Partner with senior clients to build trusted relationships and outcomes.
• Collaborate with Strategy, Marketing Intelligence and Leadership teams to strengthen planning proposition.
• Support new business activity, agency growth and thought leadership.
• Ensure planning excellence across channels and emerging technologies.

Skills

Leadership

Team building

UK media landscape

Strategic planning

Client relationships

Innovation data & AI

Collaborative mindset

Job description

Agency:

Omd

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

Head of Planning

At MG OMD, we’re entering an exciting new chapter. With an ambitious and freshly energised leadership team, a strong planning heritage and a belief in the power of media to drive real business impact, we’re looking for a Head of Planning to help shape what’s next.

As a member of the MG OMD Board, you’ll define the agency’s planning vision, champion planning excellence and lead a talented community of planners to deliver innovative, insight-led work for some of the UK’s most recognised brands. You’ll work closely with senior agency leaders to evolve our planning craft, strengthen client partnerships and ensure we continue to set the standard for strategic media planning across the industry.

What you’ll be doing

• Setting the vision and standards for planning across the agency.

• Leading and developing a high-performing planning team and fostering a culture of creativity, collaboration and continuous learning.

• Driving innovative, audience-first communications planning that solves complex business challenges.

• Partnering with senior clients to build trusted relationships and deliver measurable business outcomes.

• Working closely with Strategy, Marketing Intelligence and Leadership teams to strengthen MG OMD’s planning proposition and market reputation.

• Supporting new business activity, agency growth and thought leadership initiatives.

• Ensuring planning excellence across all channels, platforms and emerging technologies.

What we’re looking for

We’re interested in experienced planning leaders who bring:

• A strong track record of leading planning teams within a media agency environment.

• Deep knowledge of the UK media landscape and a passion for the craft of planning.

• The ability to build trusted relationships with senior client stakeholders.

• Experience developing strategic, commercially effective communications plans.

• Strong leadership skills with a focus on coaching, developing and empowering others.

• Curiosity about innovation, data, technology and AI, and how these can enhance planning effectiveness.

• A collaborative mindset and the ability to influence across teams and disciplines.
  

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