Digital Director, Strategy & Planning

Adelphi Group; Greater London; On-site; GBP 100,000 - 150,000; Full time

Job summary

Omnicom is seeking a Director of Planning (Digital) in London to lead direct digital partnership strategies across the EMEA region. You will develop data‑driven recommendations, identify cross‑channel opportunities, and build trusted client relationships while coordinating with Strategy, Analytics, Investment and Programmatic teams.

A collaborative, senior‑level leader with a strategic mindset is required. You’ll oversee multi-market delivery, ensure alignment with broader media strategies, and

Qualifications

• Significant experience in digital media and partnerships across multi-market EMEA.
• Ability to turn data and insights into strategic recommendations.
• Excellent stakeholder management and senior client advisory capabilities.

Responsibilities

• Lead development, execution and optimisation of direct digital partnership strategies across EMEA.
• Develop insight-led partnership recommendations using data and analytics.
• Identify innovative partnership opportunities across digital media, TV, BVOD and cross-channel activations.
• Build strong client relationships and present strategies and performance narratives.
• Collaborate with Strategy, Analytics, Investment, Programmatic and Client Account Management teams.
• Coordinate with global and local market teams for seamless execution across EMEA.
• Ensure partnerships complement programmatic activity and broader media strategies.
• Oversee team output, workload and development of team members.
• Champion digital planning best practice and share knowledge across the team.
• Stay ahead of platforms, formats, technologies and industry trends.
• Work with Investment teams to maximise value and commercial outcomes.

Skills

Digital strategy

Partnership development

EMEA experience

Leadership

Client communication

Presentation skills

Cross-functional collaboration

Data-driven decision making

Media planning & buying

Strategic storytelling

Tools

Analytics tools

Programmatic platforms

Job description

Agency:

Initiative

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Director, Planning (Digital)

About Us

We are a dynamic, collaborative media team working with a high-profile global B2B technology brand across Europe. Our partnership is well established, and we pride ourselves on combining strategic thinking, digital expertise and innovation to deliver impactful, best-in-class work.

Based in London, this role sits within our EMEA team and offers the opportunity to shape digital partnership strategies across multiple markets. You’ll join a fast-paced and ambitious environment where curiosity, collaboration and innovation are encouraged, with the opportunity to work on exciting, high-profile campaigns.

We are committed to offering agile working options and creating an environment where our people can develop, grow and do their best work.

Key Responsibilities

• Lead the development, execution and optimisation of direct digital partnership strategies across EMEA, ensuring activity aligns with client objectives and KPIs.
• Develop strategic, insight-led partnership recommendations using data, research and analytics to inform partner selection and maximise campaign performance.
• Identify and unlock innovative partnership opportunities across the evolving digital media landscape, including opportunities that extend into TV, BVOD and cross-channel activations.
• Build strong, trusted client relationships, confidently presenting strategies, recommendations and performance narratives.
• Work closely with Strategy, Analytics, Investment, Programmatic and Client Account Management teams to deliver connected, integrated media solutions.
• Collaborate with global and local market teams to assess opportunities, ensure regional relevance and deliver seamless execution across EMEA.
• Ensure direct partnerships complement always-on programmatic activity and broader media strategies.
• Oversee team output, workload and resourcing while supporting the ongoing development and progression of team members.
• Champion digital planning best practice and share knowledge across the wider team to continuously improve the quality of our work.
• Stay ahead of emerging platforms, formats, technologies and industry trends, bringing fresh thinking and new opportunities to both clients and colleagues.
• Work closely with Investment teams to maximise value, efficiencies and strong commercial outcomes.

Key Skills

• Significant experience within digital media and partnerships, ideally developing and managing multi-market strategies across EMEA.
• Strong knowledge of the EMEA digital landscape, including key media partners, platforms, emerging trends and brand safety principles.
• A strategic and analytical mindset, with the ability to turn data and insights into clear, actionable recommendations.
• Excellent client communication, presentation and stakeholder management skills, with the confidence to operate as a trusted senior advisor.
• Experience developing integrated marketing and communications plans across digital and traditional channels.
• Strong understanding of digital planning, research and campaign management/ad-serving technologies.
• Proven experience managing projects from initial strategy through to execution, optimisation and evaluation.
• Strong leadership and people development skills, with the ability to motivate teams and deliver consistently high-quality work.
• A collaborative approach and proven ability to work effectively across multiple teams, markets and disciplines.
• A passion for innovation and a proactive approach to identifying new opportunities within the evolving media landscape.
• B2B client experience would be advantageous.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/