Executive Director, Head of Planning

OMD; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

MG OMD is seeking a Head of Planning to shape the agency's planning vision and lead a talented team in delivering insight-led work for UK brands. You will work with senior leaders to evolve planning craft, strengthen client partnerships and set industry standards for strategic media planning.

You will guide senior client relationships, drive innovative planning, and foster a culture of collaboration and continuous learning across Strategy, Marketing Intelligence and Leadership teams.

Qualifications

• Experience leading planning teams in a media agency environment.
• Deep knowledge of UK media landscape and planning craft.
• Ability to build trusted relationships with senior client stakeholders.
• Proven track record in developing strategic, commercially effective plans.

Responsibilities

• Set the vision and standards for planning across the agency.
• Lead and develop a high‑performing planning team.
• Drive audience‑first planning to solve business challenges.
• Partner with senior clients to deliver measurable outcomes.
• Collaborate with Strategy and Leadership teams to strengthen MG OMD's proposition.
• Support new business activity and thought leadership.
• Ensure planning excellence across channels and technologies.

Skills

Leadership

Planning leadership

Media planning

Stakeholder management

Strategic thinking

Job description

Head of Planning

At MG OMD, we're entering an exciting new chapter. With an ambitious and freshly energised leadership team, a strong planning heritage and a belief in the power of media to drive real business impact, we're looking for a Head of Planning to help shape what's next.

Agency

Omd

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

Head of Planning

At MG OMD, we're entering an exciting new chapter. With an ambitious and freshly energised leadership team, a strong planning heritage and a belief in the power of media to drive real business impact, we're looking for a Head of Planning to help shape what's next.

As a member of the MG OMD Board, you'll define the agency's planning vision, champion planning excellence and lead a talented community of planners to deliver innovative, insight-led work for some of the UK's most recognised brands. You'll work closely with senior agency leaders to evolve our planning craft, strengthen client partnerships and ensure we continue to set the standard for strategic media planning across the industry.

What You'll Be Doing

• Setting the vision and standards for planning across the agency.
• Leading and developing a high-performing planning team and fostering a culture of creativity, collaboration and continuous learning.
• Driving innovative, audience-first communications planning that solves complex business challenges.
• Partnering with senior clients to build trusted relationships and deliver measurable business outcomes.
• Working closely with Strategy, Marketing Intelligence and Leadership teams to strengthen MG OMD's planning proposition and market reputation.
• Supporting new business activity, agency growth and thought leadership initiatives.
• Ensuring planning excellence across all channels, platforms and emerging technologies.

What We're Looking For

We're interested in experienced planning leaders who bring:

• A strong track record of leading planning teams within a media agency environment.
• Deep knowledge of the UK media landscape and a passion for the craft of planning.
• The ability to build trusted relationships with senior client stakeholders.
• Experience developing strategic, commercially effective communications plans.
• Strong leadership skills with a focus on coaching, developing and empowering others.
• Curiosity about innovation, data, technology and AI, and how these can enhance planning effectiveness.
• A collaborative mindset and the ability to influence across teams and disciplines.

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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