Events & Trade Planning Specialist (Hybrid)

Asda Stores; United Kingdom; Hybrid; GBP 40,000 - 56,000; Full time

Benefits offered by this job

Discretionary company bonus

Pension up to 7% matched

15% colleague discount in store and on

Wellbeing services and discounts

Inclusion Networks

Parental leave policies

Job summary

Asda Stores is recruiting a Trade Planning & Events Coordinator to help plan seasonal events and campaigns. You'll work with buyers, event managers, marketing, store operations and other stakeholders to ensure timely delivery and clear communications.

The role requires strong project management, analytical skills, and the ability to balance multiple priorities in a fast-paced retail environment. A hybrid working model with flexible collaboration across teams is offered.

Qualifications

• Experience in retail, buying, category management, marketing, trade planning, events, or a commercial support role.
• Strong organisational skills with the ability to manage multiple priorities and deadlines simultaneously.
• Excellent attention to detail and confidence handling administrative processes and reporting.
• Experience managing critical paths, project plans, or campaign timelines.
• Comfortable analysing sales and performance data and turning insights into clear, actionable recommendations.
• Strong communication skills with the ability to build relationships across a matrix organisation.
• Proactive and able to work independently while contributing effectively within a wider team.
• Competent in Microsoft Excel, PowerPoint, and other business reporting tools.
• Resilient and confident managing competing stakeholder requirements in a fast-paced commercial environment.
• A passion for delivering outstanding events and campaigns that create a great customer experience

Responsibilities

• Support the planning and execution of seasonal events, promotional campaigns, and business initiatives across all channels and formats.
• Own and maintain event critical paths, ensuring milestones, deliverables, and deadlines are tracked and communicated to stakeholders.
• Coordinate POS briefing processes, ensuring requirements are clearly captured, communicated, and delivered accurately and on time.
• Act as a central point of contact between commercial, marketing, store operations, and customer teams to support event delivery.
• Produce and distribute regular sales, performance, and event reporting to provide insight into campaign effectiveness and support decision-making.
• Support the creation and maintenance of event planning documentation, trackers, timelines, and communication plans.
• Monitor event activity throughout delivery, proactively identifying risks, challenges, or opportunities and escalating where required.
• Coordinate post-event reviews, capturing key learnings, performance outcomes, and recommendations for future activity.
• Ensure all event communications, promotional mechanics, and customer-facing materials are completed accurately and meet legal and compliance requirements.
• Provide wider administrative and project support across the commercial planning and events team as required.

Skills

Retail experience

Trade planning

Event planning

Commercial awareness

Data analysis

Stakeholder communication

Tools

Microsoft Excel

PowerPoint

Job description

Asda Stores is recruiting a Trade Planning & Events Coordinator to help plan seasonal events and campaigns. You'll work with buyers, event managers, marketing, store operations and other stakeholders to ensure timely delivery and clear communications.

The role requires strong project management, analytical skills, and the ability to balance multiple priorities in a fast-paced retail environment. A hybrid working model with flexible collaboration across teams is offered.