Events Sales Executive — Revenue & Partnerships

William Reed Ltd; Gatwick; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Annual leave 25 days

Long service leave

Hybrid working

Enhanced pension

Life assurance

Income protection

Family-friendly policies

Health & wellbeing

Cycle to Work

Electric Car scheme

Job summary

William Reed Ltd. is seeking an Event Sales Executive to drive revenue for its events portfolio by securing delegates and award entries for conferences, awards and exhibitions. Based in Crawley, the role will relocate to the Brighton office from Spring 2027.

You’ll generate opportunities, manage a pipeline, and build strong industry relationships to maximise participation and revenue across our events.

Qualifications

• Previous experience in a sales role.
• Confidence communicating with prospective clients by phone, video call and email.
• Strong relationship-building skills with stakeholders.
• Good organisational skills to manage multiple opportunities.
• Commercial awareness and customer-focused approach.
• Proficiency in Microsoft Office and CRM platforms.
• Proactive, resilient and results-driven.

Responsibilities

• Generate new business opportunities through outbound outreach, referrals and inbound enquiries.
• Build and manage a pipeline of delegates and award entrants and progress to conversion.
• Develop relationships with customers to maximise event participation and revenue.
• Represent William Reed at industry events and networking opportunities to identify new prospects.
• Monitor performance against targets and maintain accurate CRM data.

Skills

Sales experience

Communication skills

Relationship building

Organisational skills

Commercial awareness

Microsoft Office

CRM platforms

Proactive & resilient

Tools

Microsoft Office

CRM systems

Job description

William Reed Ltd. is seeking an Event Sales Executive to drive revenue for its events portfolio by securing delegates and award entries for conferences, awards and exhibitions. Based in Crawley, the role will relocate to the Brighton office from Spring 2027.

You’ll generate opportunities, manage a pipeline, and build strong industry relationships to maximise participation and revenue across our events.