Events Sales Executive - Hybrid, Drive Delegates & Revenue

William Reed Business Media Ltd.; Crawley; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Generous annual leave

Long service holiday reward

Christmas office closure

Holiday purchase scheme

MeDay

Volunteering day

Hybrid working

Enhanced pension contributions

Life assurance

Group Income Protection

Family-friendly policies

Health and wellbeing support

Cycle to Work scheme

Electric Car scheme

Job summary

William Reed Ltd is seeking an Events Sales Executive to drive revenue for its events portfolio by securing delegates and award entries for conferences, awards and exhibitions. The role involves building relationships across the food and drink industry and achieving revenue targets.

Based in Crawley with relocation to our Brighton office from Spring 2027, you will nurture prospects, manage a robust sales pipeline and represent the company at industry events to expand participation.

Qualifications

• Previous experience in a sales role.
• Confidence communicating with prospective clients by phone, video call and email.
• Strong relationship-building skills to engage stakeholders.
• Good organisational skills to manage opportunities and priorities.
• Commercial awareness and a customer-focused mindset.
• Proficiency with CRM systems and MS Office.
• Proactive, resilient and goal-driven approach to sales.

Responsibilities

• Generate new business opportunities via outbound outreach, networking, referrals and inquiries.
• Build and manage a pipeline of delegates and entrants, progressing opportunities to conversion.
• Develop relationships with customers to maximise event participation and revenue.
• Represent William Reed at industry events to identify new prospects.
• Monitor sales performance and maintain accurate CRM data and forecasting.

Skills

Sales experience

Communication

Relationship building

Organisational skills

Commercial awareness

CRM platforms

MS Office

Proactive attitude

Tools

CRM platforms

MS Office

Job description

William Reed Ltd is seeking an Events Sales Executive to drive revenue for its events portfolio by securing delegates and award entries for conferences, awards and exhibitions. The role involves building relationships across the food and drink industry and achieving revenue targets.

Based in Crawley with relocation to our Brighton office from Spring 2027, you will nurture prospects, manage a robust sales pipeline and represent the company at industry events to expand participation.