Events Sales Executive: Drive Conference Revenue

William Reed; Crawley; On-site; GBP 30,000 - 46,000; Full time

Benefits offered by this job

Generous annual leave

Long service holiday reward

Christmas office closure

Holiday purchase scheme

MeDay

Volunteering day

Hybrid and agile working

Enhanced pension contributions

Life assurance

Group Income Protection

Family-friendly policies

Health and wellbeing support

Equity, Diversity and Inclusion

Cycle to Work scheme

Electric Car scheme

Job summary

William Reed is seeking an Events Sales Executive to drive revenue by securing delegates and award entries across conferences, awards, and exhibitions. You will cultivate relationships with leaders in the food and drink industries and demonstrate the value of our events, contributing to portfolio growth.

The role is based in Gatwick/Crawley with a planned relocation to the Brighton office from Spring 2027, and involves building a robust pipeline to meet revenue targets.

Qualifications

• Previous experience in a sales role.
• Confidence communicating with prospective clients by phone, video call and email.
• Strong relationship-building skills and the ability to engage key stakeholders.
• Good organisational skills, with the ability to manage multiple opportunities and priorities.
• Commercial awareness and customer focus with market trend insight.
• Proficiency in Microsoft Office and confidence learning new systems including CRMs.
• Proactive, resilient and results-focused with a desire to develop in sales.

Responsibilities

• Generate new business opportunities through outbound outreach and referrals.
• Build and manage a pipeline of delegates and award entrants to conversion.
• Develop relationships with customers to maximise event participation and revenue.
• Represent William Reed at industry events and networking opportunities.
• Monitor sales targets and maintain accurate activity and forecasting in the CRM.

Skills

Sales experience

Communication skills

Relationship-building

Organisational skills

CRM proficiency

Tools

CRM platforms

Microsoft Office

Job description

William Reed is seeking an Events Sales Executive to drive revenue by securing delegates and award entries across conferences, awards, and exhibitions. You will cultivate relationships with leaders in the food and drink industries and demonstrate the value of our events, contributing to portfolio growth.

The role is based in Gatwick/Crawley with a planned relocation to the Brighton office from Spring 2027, and involves building a robust pipeline to meet revenue targets.