Event Sponsorship and Exhibitions Business Development Manager

MI Select; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

MI Select is recruiting a Business Development Manager for Digital and Telecoms Events in London. You will drive sponsorship and exhibition revenue through direct sales within a portfolio of global events, acquiring new clients, re-engaging dormant accounts and expanding existing relationships.

The role is hybrid in Central London (2 days in office, 3 days remote) with travel to events worldwide and close collaboration with internal teams to ensure event success.

Qualifications

• Sponsors/Exhibitions sales experience required.

Responsibilities

• Deliver and exceed revenue targets for new business and existing accounts.

Skills

B2B sales

Exhibitions sponsorship

Key account management

Forecasting

Stakeholder management

Negotiation

Job description

Business Development Manager - Digital and Telecoms Events

Contract: Permanent

Salary: £45,000 to £60,000 per annum (Depending experience in sales and events sector knowledge)

OTE: Uncapped with Potential to double base salary - depending on achieving revenue targets

Location: Central London - Hybrid working - 2 days in office 3 days WFH

Start: ASAP

Our client is a leading global events and exhibitions business. They are looking for a highly skilled business development Manager to join their team in London. This role involves driving sponsorship and exhibition revenue through direct sales efforts within a portfolio of global digital and telecoms events. The successful candidate will be responsible for acquiring new business, re-engaging dormant accounts, and growing existing client relationships.

Key Responsibilities

• Deliver and exceed revenue targets for new business and existing accounts.
• Develop strong understanding of specific market segments and identify new companies to onboard.
• Map company stakeholders and build strong relationships with senior decision makers using a consultative sales approach.
• Identify client services, target audiences, and challenges to tailor sales strategies.
• Create targeted proposals and pitches suitable for various customer seniority levels.
• Collaborate with internal teams to support event success.
• Provide accurate weekly pipeline updates.
• Travel to attend events and meet prospects or clients.

Requirements

• 3 to 5 years' experience B2B event sales experience (Medium to large scale events) ideally within telecoms but other areas will be considered
• Experience in selling complex Sponsorship and Exhibition Stand packages (SpEx) - Essential
• Experience in handling and constructing complex packages
• Proven track record in acquiring new business and closing sales - Essential
• Ability to identify and pursue high-quality leads.
• Quick learner with ability to pitch multiple brands.
• Experience managing multiple sales projects simultaneously.
• Understanding of international sales and senior-level engagement.
• Ability to build relationships with C-level executives.
• Effective stakeholder management across complex client organisations.
• Adaptable sales approach based on client needs.
• Accurate revenue and pipeline forecasting.
• Willingness to travel to various global events around 6-8 times per year