Event Manager

Geely Auto UK; Coventry; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Bike2work scheme

Car allowance

Company pension scheme

Geely ECOS scheme

Life assurance (6x)

Enhanced parental pay

Medicash

25 days annual leave

Job summary

Geely Auto UK is seeking an experienced Event Manager to plan and deliver UK activations, press and product launches, exhibitions and fleet events for the Geely brand, working closely with Marketing, PR, Sales and Fleet to align with strategic objectives.

You will own end-to-end event delivery, including logistics, venues, suppliers and on-site coordination; develop engaging content and materials; ensure consistent branding; monitor performance and report insights, all within a dynamic, hybrid

Qualifications

• Minimum 3 years of experience in event delivery, automotive or Green Tech preferred.
• Degree in Communications, Business, Event Management/Marketing or related field.
• Strong knowledge of event planning, execution and best practices.
• Proficient with social media platforms and digital communication trends.
• Experience developing engaging event content and supporting marketing materials.
• Proactive and detail-oriented with strong organizational skills.
• Excellent written and verbal communication abilities.
• Comfortable working in a dynamic, international environment.

Responsibilities

• Plan and deliver UK events including press launches, product launches, exhibitions, corporate and fleet events.
• Coordinate with Marketing, PR, Sales and Fleet to align with objectives.
• Manage logistics, venues, suppliers and on-site coordination.
• Develop event materials, digital content and presentations to support campaigns.
• Ensure consistent Geely branding across all event touchpoints.
• Monitor performance with engagement, media coverage and leads; produce post-event reports.
• Support budgets and monitor expenditure for cost-effective activities.
• Maintain clear stakeholder communication and encourage participation in launches.
• Build strong relationships with agencies, suppliers, partners and ambassadors.

Skills

Event planning

Brand activation

Social media

Content development

Presentations

Project management

Communication

Stakeholder collaboration

Under pressure

Education

Bachelor degree in Communications, Business, Event Management/Marketing

Job description

• Bike2work scheme

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job Purpose

The Event Manager will be responsible for planning, coordinating and executing experiential activations, vehicle launches, corporate and public events for the Geely brand to increase and continue to raise brand awareness. This role will work closely with internal stakeholders including Corporate, PR, Fleet and Dealer, delivering events including press launches, product/brand launches, corporate events, Fleet/Dealer events, ensuring they align with the company's strategic objectives.

Main Responsibilities

• Plan and deliver a range of UK events including press launches, product launches, exhibitions, corporate events, fleet events and dealer activations.
• Work closely with internal teams including Marketing, PR, Sales and Fleet to ensure events align with wider business objectives and brand strategy.
• Manage all aspects of event delivery, including logistics, venue selection, supplier management, on-site coordination and stakeholder engagement.
• Collaborate with the Marketing Communications team to develop event materials, digital content, promotional assets and presentations that support current campaigns and messaging.
• Ensure consistent Geely branding and communications across all event touchpoints and customer experiences.
• Monitor event performance by tracking engagement, media coverage, lead generation and other key success metrics, producing post-event reports and recommendations.
• Support the management of event budgets, monitor expenditure and ensure activities are delivered in a cost-effective manner.
• Maintain clear communication with internal stakeholders, keeping teams informed of upcoming events and encouraging participation in key launches and brand activations.
• Build and maintain strong relationships with agencies, suppliers, partners, ambassadors and other external stakeholders to support successful event delivery.

Education, Skills And Personal Characteristics Required

• A minimum of 3 years of experience in event delivery, preferably within the automotive or Green Tech sectors.
• Degree qualified in Communications, Business, Event Management/Marketing, or a related field, is desirable.
• Strong understanding of event planning, execution, and best practices.
• Knowledge of social media platforms and digital communication trends.
• Experience developing engaging event content, presentations and supporting marketing materials
• Proactive and detailed-orientated approach to work
• Strong organizational and project management skills.
• Excellent written and verbal communication abilities.
• Enthusiasm for working in a dynamic environment and under pressure.
• Commitment to maintaining professional ethics and standards.

What Can We Offer You Beyond The Salary

• 25 days annual leave + bank holidays
• Company pension scheme
• Geely ECOS scheme
• Car allowance
• x6 Life assurance
• Enhanced Maternity and Paternity Pay
• Medicash
• Bike2work scheme

Hybrid: 3 days in office 2 days at home.

We Are An Equal Opportunities Employer

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.