Rental Manager

Geely Auto UK; Coventry; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave + bank holidays

Company Bonus

Company pension scheme

Geely ECOS scheme

Car allowance

Private Medical Insurance

x6 Life assurance

Enhanced Maternity and Paternity Pay

Medicash

Bike2work scheme

Job summary

Geely Auto UK is seeking a rental manager to act as the key liaison between rental partners, finance, used cars and logistics. You will forecast demand, schedule vehicle supply, and drive profitable growth within the rental channel while balancing the sales plan and residual value objectives.

You will collaborate with Planning, Sales and Finance to optimise volumes, margins and delivery timings, ensuring accurate information sharing and strong relationships with partners.

Qualifications

• Proven experience within the automotive in fleet, rental, leasing, used vehicle, or OEM sales environments.
• Strong understanding of the daily rental sector, including planning, account management and commercial agreements.
• Experience negotiating commercial terms, pricing structures, discounts, buyback agreements, and contract conditions
• Demonstrable experience managing customers and building long‑term strategic customer relationships
• Knowledge of used vehicle markets, residual value management, defleet strategies, and vehicle remarketing processes
• Proven ability to deliver profitable growth while balancing volume, customer requirements, and business objectives.
• Experience working cross‑functionally with Finance, Sales, Planning, Operations, Aftersales, and Used Vehicle teams.
• Strong analytical skills with the ability to interpret financial, operational, and market data to support decision-making

Responsibilities

• Act as the primary point of contact for rental partners, building strong relationships, addressing enquiries, resolving issues, and ensuring smooth day‑to‑day operation of all rental accounts.
• Develop accurate short, medium, and long‑term forecasts to determine the appropriate volume and mix of vehicles required to meet customer demand, sales objectives, and business targets.
• Work closely with Planning and Sales teams to agree the volume of vehicles required to achieve the annual sales plan, including scheduling vehicle supply, registrations, and delivery timings.
• Collaborate with Finance to maximise account profitability, agree the optimal commercial mix, and continuously review account performance, margins, and vehicles returning to the market.
• Drive profitable growth within the rental channel by identifying opportunities for increased volume, account expansion, and new business development.
• Work closely with the Used Car Manager to plan rental volumes, vehicle lifecycle strategies, and de-fleet activity, ensuring supply aligns with used vehicle demand and supports residual value objectives.
• Manage the relationship with our rental supply agent, ensuring clear communication, efficient processes, and the timely supply of vehicles to customers.
• Ensure rental partners have accurate and timely information on vehicle availability, supply schedules, and product updates across the short, medium, and long‑term planning horizon.
• Monitor, analyse, and report on key account performance metrics, ensuring results align with customer expectations and company objectives, while identifying opportunities for continuous improvement.
• Work with Aftersales teams to gather valuable feedback from rental partners on vehicle performance, customer experience, and product quality, ensuring issues are addressed promptly.
• Proactively identify and resolve operational, commercial, or supply‑related challenges, implementing corrective actions and ensuring alignment with wider Geely business objectives.
• Support the development and execution of the rental channel strategy, balancing volume growth, profitability, residual value performance, and customer satisfaction.Proven experience within the automotive in fleet, rental, leasing, used vehicle, or OEM sales environments.

Skills

Fleet management

Forecasting

Account management

Stakeholder collaboration

Analytical skills

Education

Experience in automotive fleet or rental sales environments

Job description

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job purpose:

As the rental manager you are the nexus between rental partners, finance, used cars and logistics. Agreeing the right volume, mix and schedule of cars supplied to rental partners whilst balancing this against financial constraints, the requirement of the sales plan and used car demand. MAIN RESPONSIBILITIES

MAIN RESPONSIBILITIES

• Act as the primary point of contact for rental partners, building strong relationships, addressing enquiries, resolving issues, and ensuring the smooth day‑to‑day operation of all rental accounts.
• Develop accurate short, medium, and long‑term forecasts to determine the appropriate volume and mix of vehicles required to meet customer demand, sales objectives, and business targets.
• Work closely with Planning and Sales teams to agree the volume of vehicles required to achieve the annual sales plan, including scheduling vehicle supply, registrations, and delivery timings.
• Collaborate with Finance to maximise account profitability, agree the optimal commercial mix, and continuously review account performance, margins, and vehicles returning to the market.
• Drive profitable growth within the rental channel by identifying opportunities for increased volume, account expansion, and new business development.
• Work closely with the Used Car Manager to plan rental volumes, vehicle lifecycle strategies, and de-fleet activity, ensuring supply aligns with used vehicle demand and supports residual value objectives.
• Manage the relationship with our rental supply agent, ensuring clear communication, efficient processes, and the timely supply of vehicles to customers.
• Ensure rental partners have accurate and timely information on vehicle availability, supply schedules, and product updates across the short, medium, and long‑term planning horizon.
• Monitor, analyse, and report on key account performance metrics, ensuring results align with customer expectations and company objectives, while identifying opportunities for continuous improvement.
• Work with Aftersales teams to gather valuable feedback from rental partners on vehicle performance, customer experience, and product quality, ensuring issues are addressed promptly.
• Proactively identify and resolve operational, commercial, or supply‑related challenges, implementing corrective actions and ensuring alignment with wider Geely business objectives.
• Support the development and execution of the rental channel strategy, balancing volume growth, profitability, residual value performance, and customer satisfaction.Proven experience within the automotive in fleet, rental, leasing, used vehicle, or OEM sales environments.

Education, Skills and Personal characteristics required:

• Proven experience within the automotive in fleet, rental, leasing, used vehicle, or OEM sales environments.
• Strong understanding of the daily rental sector, including planning, account management and commercial agreements.
• Experience negotiating commercial terms, pricing structures, discounts, buyback agreements, and contract conditions
• Demonstrable experience managing customers and building long‑term strategic customer relationships
• Knowledge of used vehicle markets, residual value management, defleet strategies, and vehicle remarketing processes
• Proven ability to deliver profitable growth while balancing volume, customer requirements, and business objectives.
• Experience working cross‑functionally with Finance, Sales, Planning, Operations, Aftersales, and Used Vehicle teams.
• Strong analytical skills with the ability to interpret financial, operational, and market data to support decision-making

What can we offer you beyond the salary:

• 25 days annual leave + bank holidays
• Company Bonus
• Company pension scheme
• Geely ECOS scheme
• Car allowance
• Private Medical Insurance
• x6 Life assurance
• Enhanced Maternity and Paternity Pay
• Medicash
• Bike2work scheme

We are an equal opportunities employer:

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential.