Social Media Manager - Zeekr

Geely Auto UK; Coventry; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Bike2work scheme

25 days annual leave + bank holidays

Company pension scheme

Geely ECOS scheme

Car allowance

Private Medical Insurance

x6 Life assurance

Enhanced Maternity and Paternity Pay

Medicash

Job summary

Geely Auto UK is seeking a Social Media Manager to lead brand and product social campaigns for ZEEKR UK. You will develop, plan, and activate content across Meta, TikTok and LinkedIn, collaborating with marketing and other teams to maximise impact.

The role requires a proven track record in premium automotive social channels, a strong content portfolio, and the ability to thrive in an international, fast-paced environment with hybrid working (3 days in the Coventry office).

Qualifications

• Proven experience managing social media channels – ideal in premium automotive or luxury brands.
• Demonstrable portfolio of content production and posting – reels and static content.
• Experience coordinating multiple departments on complex social campaigns.
• Analytical skills with experience defining and reporting on campaign metrics.
• Excellent communication and stakeholder management, including senior leadership.

Responsibilities

• Developing and implementing content calendar for multi-channel social strategy – META / TIKTOK / LinkedIn.
• Creation of day-to-day content activity (photos / reels / stories).
• Responsible for growth across all key social channels.
• Reporting and tracking of social activity (reach, engagement, followers, sentiment).
• Develop and implement live stream strategy (events / product walk-rounds).
• Ensure socials capture latest trends; community management (comments).
• Work closely with paid media team to align organic and paid activity.
• Input in the development of the UK Influencer strategy.

Skills

Social media management

Content production portfolio

Cross-functional coordination

Campaign analytics

Stakeholder management

Job description

• Bike2work scheme

Title: Social Media Manager

Location: Coventry

Hybrid Working: 3 days per week in the office

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job Purpose

We are seeking an experienced Social Media Manger to lead the development, planning, and activation of brand and product social media campaigns across the ZEEKR UK social media channels. The role is an integral part of our marketing team and will be expected to work cross-functionally to maximise the impact of our activities across social channels.

Main Responsibilities

• Developing and implementing content calendar for multi-channel social strategy – META / TIKTOK / Linkedin
• Creation of significant portion of 'day to day' content activity (photos / reels / stories etc)
• Responsible for growth across all key social channels
• Reporting and tracking of social activity e.g. reach, engagement, followers, sentiment
• Develop and implement live stream strategy (events / product walk-rounds etc)
• Ensure ZEEKR socials are utilising and capturing latest trends and formats, Community management - responding to comments, hiding comments when needed etc.
• Work closely with the paid media team to ensure alignment between organic and paid activity across social media platforms
• Whilst not wholly responsible, input from this role will be crucial in the development of the UK Influencer strategy

Education, Skills And Personal Characteristics Required

• Proven experience managing social media channels – ideally within a premium automotive brand, or within luxury, premium brand environment.
• Demonstrable portfolio of content production and posting – e.g. reels / statics etc.
• Experience coordinating multiple departments on complex social campaigns.
• Analytical skills with experience defining and reporting on campaign metrics.
• Excellent communication and stakeholder management skills, including senior leadership engagement.
• Ability to thrive in a fast-paced, international environment.
• Tech-savvy with knowledge in photography and video equipment preferred.

What We Can Offer You Beyond The Salary

• 25 days annual leave + bank holidays
• Company pension scheme
• Geely ECOS scheme
• Car allowance
• Private Medical Insurance
• x6 Life assurance
• Enhanced Maternity and Paternity Pay
• Medicash
• Bike2work scheme

We Are An Equal Opportunities Employer

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.