European Ecommerce Growth Manager

POP MART UK LIMITED; Greater London; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Axa Health

MetLife Group Assurance

Gym membership

AON discounts

Employee rewards: POP MART collector’s

Job summary

POP MART UK LIMITED is expanding its European eCommerce operations and seeking a Growth Manager to drive customer acquisition, conversion optimization, and retention across channels. The role collaborates with Head of eCommerce and regional teams to build scalable reporting and measurement frameworks.

The ideal candidate will own paid media, CRM initiatives, and analytics, contributing to a data-driven growth strategy in a fast-paced environment.

Qualifications

• 3–6 years of hands-on performance marketing experience in ecommerce/DTC
• Experience with high-growth consumer brands
• Strong analytical mindset and data-driven decision making

Responsibilities

• Own and manage paid acquisition across Google Shopping, Meta, and TikTok campaigns.
• Build, launch, and optimise campaigns for scalable growth.
• Establish baseline CPA and ROAS benchmarks and report weekly.
• Identify conversion leaks and work with tech to implement fixes and improvements.
• Support CRM and lifecycle marketing including EDMs, automations, reactivation, and retention campaigns.
• Collaborate with EU merchandising, trading and regional marketing teams on launches and campaigns.

Skills

Performance marketing

Google Ads

Meta Ads Manager

GA4 analytics

Cross-functional collaboration

CRM/Email marketing

Tools

GA4

Klaviyo

TikTok Shopping

Job description

POP MART UK LIMITED is expanding its European eCommerce operations and seeking a Growth Manager to drive customer acquisition, conversion optimization, and retention across channels. The role collaborates with Head of eCommerce and regional teams to build scalable reporting and measurement frameworks.

The ideal candidate will own paid media, CRM initiatives, and analytics, contributing to a data-driven growth strategy in a fast-paced environment.