Europe Brand & Content Leader — Hybrid, DAM & CMS

Armstrong Vets; York and North Yorkshire; Hybrid; GBP 48,000 - 64,000; Full time

Benefits offered by this job

Health Plan

25 days holiday

Holiday buy/sell

Job summary

VetPartners seeks a Group Brand & Content Executive to shape the Europe-wide brand from our York head office, three days a week, in a full-time hybrid role. You will organize the digital asset library, build campaign toolkits, and enable local practices to adapt materials quickly.

You’ll evolve brand guidelines, extend brand reach from B2B to B2C across Europe, and collaborate with cross-market teams, exploring AI to improve content efficiency while maintaining quality and compliance.

Qualifications

• Proven experience across brand, content, and communications, ideally spanning both group/central and local execution.
• Experience managing a digital asset management system (DAM) across multiple markets or languages (e.g., Dash or Bynder).
• Comfortable with detailed, practical toolkit production.
• CMS experience in content management systems.

Responsibilities

• Develop our brand: Bring our brand strategy to life across digital and other channels, collaborating with colleagues and agency partners.
• Protect brand consistency: Own and evolve brand guidelines, positioning, and communications framework.
• Build useful toolkits: Create practical resources for key moments, from opening a new practice to responding to local competition.
• Manage our content library: Organise and maintain digital assets, including website content, videos, social media materials, and campaign resources.
• Make content easy to find: Use clear tagging and metadata for quick access by teams.
• Explore smarter ways of working: Identify opportunities to use AI to adapt content efficiently while maintaining quality, consistency, and compliance.
• Share what works: Connect teams across countries and practices to spread best practices and ideas.

Skills

Brand, content & comms experience

Tools

Dash

Bynder

Job description

VetPartners seeks a Group Brand & Content Executive to shape the Europe-wide brand from our York head office, three days a week, in a full-time hybrid role. You will organize the digital asset library, build campaign toolkits, and enable local practices to adapt materials quickly.

You’ll evolve brand guidelines, extend brand reach from B2B to B2C across Europe, and collaborate with cross-market teams, exploring AI to improve content efficiency while maintaining quality and compliance.