EMEA Digital Content Manager: Growth, SEO & UX

Rosewood Hotel Group; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Medical coverage

Retirement benefits

Paid time off

Complimentary room nights

Learning and development opportunities

Parental leave

Job summary

Rosewood Hotel Group is seeking a Manager, Digital Content, EMEA to own the production, quality control and performance of commercial digital content across the regional portfolio. You will combine content strategy, channel planning and copywriting to support business objectives, customer experience and conversions.

You will establish best practices, drive consistency, optimize opportunities across CMS, CRM and paid channels, and collaborate with brand, analytics and agencies to deliver

Qualifications

• Significant experience in digital content, commercial copywriting and content marketing.
• Experience with premium hospitality, luxury brands or premium consumer segments preferred.
• Strong written English, editing and localization capabilities.

Responsibilities

• Own production, quality control and performance of digital content across the regional portfolio.
• Develop content strategy, channel planning and SEO‑driven copywriting.
• Lead localization and ensure consistency across channels and markets.
• Collaborate with Brand, CRM, Social, Analytics, Revenue Management and external agencies.
• Ensure accessibility (WCAG) compliance across written and visual content.

Skills

Digital content

Copywriting

Content marketing

SEO

UX writing

WCAG

CMS

CRM

Analytics

Stakeholder mgmt

Project management

Digital platforms

Education

Bachelor’s degree

Tools

CMS

CRM

Analytics tools

Job description

Rosewood Hotel Group is seeking a Manager, Digital Content, EMEA to own the production, quality control and performance of commercial digital content across the regional portfolio. You will combine content strategy, channel planning and copywriting to support business objectives, customer experience and conversions.

You will establish best practices, drive consistency, optimize opportunities across CMS, CRM and paid channels, and collaborate with brand, analytics and agencies to deliver