Group Brand and Content Executive

Armstrong Vets; York and North Yorkshire; Hybrid; GBP 48,000 - 64,000; Full time

Benefits offered by this job

Health Plan

25 days holiday

Holiday buy/sell

Job summary

VetPartners seeks a Group Brand & Content Executive to shape the Europe-wide brand from our York head office, three days a week, in a full-time hybrid role. You will organize the digital asset library, build campaign toolkits, and enable local practices to adapt materials quickly.

You’ll evolve brand guidelines, extend brand reach from B2B to B2C across Europe, and collaborate with cross-market teams, exploring AI to improve content efficiency while maintaining quality and compliance.

Qualifications

• Proven experience across brand, content, and communications, ideally spanning both group/central and local execution.
• Experience managing a digital asset management system (DAM) across multiple markets or languages (e.g., Dash or Bynder).
• Comfortable with detailed, practical toolkit production.
• CMS experience in content management systems.

Responsibilities

• Develop our brand: Bring our brand strategy to life across digital and other channels, collaborating with colleagues and agency partners.
• Protect brand consistency: Own and evolve brand guidelines, positioning, and communications framework.
• Build useful toolkits: Create practical resources for key moments, from opening a new practice to responding to local competition.
• Manage our content library: Organise and maintain digital assets, including website content, videos, social media materials, and campaign resources.
• Make content easy to find: Use clear tagging and metadata for quick access by teams.
• Explore smarter ways of working: Identify opportunities to use AI to adapt content efficiently while maintaining quality, consistency, and compliance.
• Share what works: Connect teams across countries and practices to spread best practices and ideas.

Skills

Brand, content & comms experience

Tools

Dash

Bynder

Job description

Help shape a trusted veterinary brand across Europe.

How do you bring a brand to life across different countries, teams, and communities? Join VetPartners as our Group Brand & Content Executive and help create the tools,and campaigns that make it easier for our practices to connect with clients and build lasting relationships.

About the role

Reporting to our Chief Marketing Officer, you will join the Group Marketing team, and be based at our York head office, three days a week, in a, full-time, hybrid role.

Your primary focus is to organise our library of Digital Assets - housing the content, in toolkits for campaigns; Building a user-friendly calendar of promotions, that local countries and practices can easily adapt and use.

These assets, made accessible, will build VetPartners reputation, as well as support client acquisition and retention for practices.

In addition to this, you've the opportunity to:

• Own and evolve brand guidelines and the Europe-wide comm's framework and calendar.
• Enable the evolution of our brand from B2B to B2C across Europe - completing the outstanding brand foundation work, with agency support, and bringing it to life, across all channels, especially digital, with strong colleague engagement.
• Support internal and external brand communication; develop brand communication framework and execution templates that bring the strategy to life, across all channels. This includes PR, Websites, social media, internal communication tools.
• Aa a Brand guardian; Own brand guidelines and brand positioning, and secure engagement and consistency across the group.
• Your ever-evolving library of content, and calendar for campaigns will make effective marketing easier to access, adapt, and deliver consistently across the group.

What you’ll be doing

• Develop our brand: Bring our brand strategy to life across digital and other channels, collaborating with colleagues and agency partners to strengthen how VetPartners is seen and understood.
• Protect brand consistency: Own and evolve our brand guidelines, positioning, and communications framework, helping teams apply them confidently.
• Build useful toolkits: Create practical resources for key moments, from opening a new practice to responding to local competition.
• Manage our content library: Organise and maintain digital assets, including website content, videos, social media materials, and campaign resources.
• Make content easy to find: Use clear tagging and metadata so teams can quickly find and use the right materials.
• Explore smarter ways of working: Identify opportunities to use AI to adapt content efficiently while maintaining quality, consistency, and compliance.
• Share what works: Connect teams across countries and practices, helping best practice and successful ideas travel.

What we’re looking for

• Proven experience across brand, content, and communications, ideally spanning both group/central and local execution.
• Experience managing a digital asset management system (DAM), such as Dash or Bynder, ideally across multiple markets or languages.
• Comfortable with detailed, practical toolkit production.
• A depth of content management system (CMS) experience.

A collaborative, supportive style — someone who enables local teams rather than dictating to them.

Nice to Have

• Experience within healthcare, veterinary, or other multi-site, multi-country service-led industries is advantageous but not essential.
• An interest in using AI to make content creation and adaptation more efficient.
• Help shape a growing brand across Europe.
• Work on projects that support local practices and the communities they serve.
• Collaborate with colleagues across different markets and disciplines.
• Combine creative thinking with practical, meaningful results.
• Help build better ways of working and share ideas across the group.

Flexibility and inclusion

We welcome applications from people with different experiences, perspectives, and career paths. We value collaboration and practical skills, and we want everyone to feel able to contribute. The role will be based from our York head office, for three days of the week.

We welcome applications from everyone, regardless of background, identity, or circumstance. If you need any adjustments during the recruitment process, let us know and we’ll be happy to help.

Applications by 8th November - (We may interview and close the Ad early; depending on response)

Working in collaboration with our practices, we care for people, their pets and our profession. Established in November 2015, our group includes small animal, equine and farm animal practices. We have c.8000 employees working in almost 500 sites across the UK, and more practices in further European countries, supported by our Central Support office in York, and collaborating to provide excellent service.

Salary dependent on experience

Hours

37.5

• 25 days holiday plus Bank Holidays
• with the opportunity to buy a further 10, or sell 5, days' holiday, allowing flexibility for longer adventures
• Health Plan - savings on selected treatments and with selected retailers
• Enhanced maternity/paternity pay