Content Marketing Executive

GES - Global Experience Specialists; Greater London; Presencial; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

GES - Global Experience Specialists in London is seeking a Content Marketing Executive / Marketing Manager to lead regional marketing across the UK and Europe, blending digital and event-led programs to drive demand and revenue.

You will develop multi-channel campaigns, manage content creation, localization, translation, and collaborate with Sales, Creative, Operations, and Global Marketing to deliver measurable impact across markets.

Formación

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of marketing experience, ideally in B2B, events, or exhibitions.
• Experience with marketing automation, CRM, and CMS platforms.

Responsabilidades

• Execute integrated marketing strategies across the UK and Europe.
• Lead European tradeshows, sponsorships, and client events.
• Develop multi-channel campaigns and regional calendars.
• Coordinate content localization and translation.

Conocimientos

Digital marketing

Campaign execution

Strategic thinking

Collaboration

Time management

Communication

Global/regional model

Proactive problem-solving

Educación

Bachelor’s degree in Marketing/Communications

Herramientas

HubSpot

Marketo

Salesforce

WordPress

Descripción del empleo

Full details of the job.

Vacancy

Vacancy Content Marketing Executive

Job Reference Number VN1543

Employment Type Permanent

Job Advert

GES is seeking a commercially minded, results-driven Marketing Manager – UK & Europe to lead regional marketing strategy and execution across multiple European markets. This role is responsible for driving demand, supporting revenue growth, and elevating the GES brand through a balanced mix of digital marketing, content, product marketing, and event-led programs.

The ideal candidate combines strong strategic capability with hands-on digital execution experience, thrives in a multi-country environment, and partners closely with Sales, Creative , Operations, and Global Marketing to deliver measurable impact.

Key Responsibilities

• Execute integrated marketing strategies across the UK and Europe, aligned with global priorities and regional growth targets
• Drive brand awareness, demand generation, and customer engagement across digital and offline channels
• Conduct market and audience research across European markets to inform targeting and messaging
• Ensure alignment between marketing initiatives and regional sales priorities

Events, Trade Shows & Experiences

• Lead marketing for European tradeshows, sponsorships, and client events
• Execute pre-event, onsite, and post-event marketing programs
• Develop event collateral, campaigns, and branded experiences
• Support content capture (photo/video) to extend campaign value

Digital Marketing & Campaign Execution

• Plan and execute multi-channel campaigns across SEO, SEM, email, social media, and content marketing
• Develop and manage regional campaign calendars and integrated marketing programs
• Stay current on digital marketing trends, tools, and best practices to continually optimize performance
• Partner with digital teams to analyze campaign performance and improve ROI
• Ensure all content aligns with global brand standards while being localized for regional relevance
• Develop and approve European website content, landing pages, and campaign experiences
• Develop high-quality content including case studies, thought leadership, product content, and client stories
• Manage translation and localization across multiple languages and markets
• Collaborate cross-functionally to ensure content accuracy and consistency

Social Media & Brand Engagement

• Execute social media strategies supporting European campaigns and initiatives
• Create and manage content to drive awareness, engagement, and traffic
• Monitor performance, engagement, and insights to optimize strategy
• Oversee visual content production including photography and video for campaigns and events

Demand Generation, Email & Funnel Optimization

• Define and execute regional email marketing strategies including segmentation, personalization, and lifecycle campaigns
• Build and manage nurture programs and client retention initiatives
• Optimize conversion paths including landing pages, forms, and gated content
• Partner with Sales and Revenue Operations to improve pipeline performance and funnel efficiency

Paid Media & Performance Marketing

• Manage paid media strategies across search and social platforms
• Monitor budgets, optimize campaigns, and improve return on investment
• Track KPIs and continuously refine targeting and messaging
• Support product and service go-to-market strategies in alignment with Global Marketing
• Develop sales enablement materials, proposals, and product collateral tailored to European markets
• Align messaging, positioning, and pricing communication across regions
• Ensure strong collaboration with Sales to drive adoption of marketing tools and content

Analytics, Reporting & Optimization

• Track and report on campaign performance, pipeline contribution, and key KPIs
• Build dashboards and provide actionable insights to stakeholders
• Use data to inform decisions, optimize programs, and improve future performance
• Participate in annual and quarterly marketing planning
• Manage external agencies, freelancers, and vendors across multiple countries
• Balance global consistency with local market needs
• Set priorities, timelines, and standards to ensure high-quality execution

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or a related field desired but not essential

Experience

• 3+ years of marketing experience, ideally within B2B, events, exhibitions, or related industries
• Strong background in digital marketing, demand generation, and content strategy
• Experience supporting sales teams and contributing to revenue growth

Skills & Expertise

• Strong understanding of digital marketing channels: SEO, SEM, email, social, content
• Experience with marketing automation, CRM, and CMS platforms (e.g., HubSpot, Marketo, Salesforce, WordPress)
• Proficiency in analytics tools (e.g., Google Analytics) and performance reporting
• Experience managing paid media campaigns and optimizing ROI
• Strong content development and storytelling capability
• Familiarity with video and modern content formats (including AI-assisted tools)
• Strategic thinker with strong execution discipline
• Highly organized, with the ability to manage multiple projects and stakeholders
• Excellent communication and collaboration skills
• Comfortable working in a global-regional model
• Proactive, adaptable, and solutions-oriented

Additional Requirements

• Based in the UK, London area preferred
• Ability to travel up to 30–40%

What Success Looks Like

• Strong, consistent brand execution across European markets
• Increased demand generation and measurable pipeline growth
• Effective alignment with Sales and improved conversion performance
• High-impact campaigns, events, and product launches
• Scalable marketing programs tailored to diverse regional market