EU DTC E-Commerce Coordinator - Growth & Optimization

Pop Mart; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Monthly appreciation gifts

Bonus scheme linked to company and个人/绩

25 days annual leave

Life insurance and group medical

Employee Assistance Programme

Discount platform for online retailers

Training and development programmes

Regular team events

Job summary

POP MART is seeking a DTC - Ecommerce Coordinator (EU) to manage day-to-day trading and optimise POP MART's European direct-to-consumer site presence. You will report to the Ecommerce & Digital Manager and collaborate with Merchandising, Supply Chain, Marketing, Customer Service, Product and Technology to deliver best-in-class customer journeys.

The role is based in Canary Wharf, London, full-time and involves site trading, localisation, analytics, and cross-functional project execution to

Qualifications

• Bachelor's degree in Marketing, Business, eCommerce, Digital Commerce, Retail Management, or a related discipline.
• 1–3 years of experience in eCommerce, digital trading, online merchandising, digital marketing, or a related field.
• Experience using Google Analytics 4 (GA4) or similar web analytics platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actions.
• Excellent attention to detail and commitment to maintaining high standards of accuracy.
• Strong organisational and project management skills with the ability to manage multiple priorities simultaneously.
• Effective communication and stakeholder management skills.
• Proactive, collaborative, and solution-oriented approach to problem-solving.

Responsibilities

• Site Trading & Merchandising: Execute weekly product launches across EU eCommerce sites, including product page setup, homepage updates, campaign assets, and content publishing.
• Site Optimisation & Customer Experience: Identify friction points and contribute to ongoing website optimisation, CRO activities, and feature releases.
• Cross-Functional Collaboration: Work with Merchandising, Supply Chain, Marketing, Customer Service, Product, and Tech teams.
• CRM & Customer Engagement: Support email marketing and push campaigns, audience segmentation, and GDPR-compliant consent management.
• Data & Reporting: Monitor ecommerce performance metrics, produce weekly/monthly reports, and provide actionable insights.
• SEO, Content & Localisation: Localise product descriptions and content for European markets; support SEO initiatives.

Skills

eCommerce

Digital trading

Analytics

Attention to detail

Communication

Project management

Education

Bachelor's degree in Marketing/Business/eCommerce

Tools

GA4

Power BI

Looker Studio

Tableau

Job description

POP MART is seeking a DTC - Ecommerce Coordinator (EU) to manage day-to-day trading and optimise POP MART's European direct-to-consumer site presence. You will report to the Ecommerce & Digital Manager and collaborate with Merchandising, Supply Chain, Marketing, Customer Service, Product and Technology to deliver best-in-class customer journeys.

The role is based in Canary Wharf, London, full-time and involves site trading, localisation, analytics, and cross-functional project execution to