EU Digital Content and CRM Business Partner

Practicus; England; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

Practicus seeks an EU Digital Content & CRM Business Partner to lead European Veeva Vault CRM strategy across marketing, medical and market access teams. Based in the UK with hybrid working (Berkshire), you will partner with affiliates to elevate content quality, drive user adoption and enable strategic digital campaigns across Europe.

You will own the CRM roadmap, manage external vendors, drive AI-enabled capabilities, and mentor the EU CRM Enablement & Operations Manager, shaping capability

Qualifications

• CRM experience in pharma/healthcare with Veeva Vault CRM experience.
• People leadership or coaching experience.
• Strategic mindset with ability to drive roadmaps and long-term adoption.
• Strong communication and matrix influence across Commercial, Medical and Market Access.

Responsibilities

• Lead European CRM governance & roadmap for Veeva Vault CRM and manage vendor SLAs.
• Drive AI-enabled capabilities rollout across Europe with multi-country affiliate groups.
• Transform content standards and optimize PromoMats asset workflows for high-impact campaigns.
• Line-manage and mentor the EU CRM Enablement & Operations Manager and influence affiliate CRM leads.

Skills

CRM expertise

People leadership

Strategic vision

Stakeholder influence

Tools

Veeva Vault CRM

PromoMats

GxP compliance

Job description

EU Digital Content & CRM Business Partner

Location:

Berkshire, UK (Hybrid: ~1 day every 1–2 weeks in office + flexible working & occasional European travel)

Sector:

Global Specialty Healthcare / Pharmaceutical

The Opportunity: Drive Digital & CRM Innovation Across Europe

Are you an ambitious CRM specialist looking to step into a high-visibility, European strategic leadership role? A leading, innovation-driven global healthcare business with a rich international heritage is seeking an EU Digital Content & CRM Business Partner to spearhead their commercial digital enablement strategy.

Strategic Role Purpose & Impact

As the commercial business owner for Veeva Vault CRM, you will bridge European marketing, medical, and market access strategies with platform capabilities, digital agency partners, and local country teams.

You will elevate the CRM function from operational maintenance to strategic business enablement, driving user adoption, elevating content quality across European markets.

Key Responsibilities & Priority Initiatives

• Strategic CRM Governance & Roadmap: Lead the European business roadmap for Veeva Vault CRM, managing platform enhancement releases, system governance, and vendor SLAs with the external Veeva EAM support team.
• AI Innovation Deployment: Drive the European rollout of AI capabilities within Veeva Vault CRM, partnering with senior leadership and multi-country affiliate pilot groups.
• Digital Content Quality & Optimization: Transform content standards across Europe, shifting affiliates away from long, low-engagement assets toward high-impact, customer-centric digital campaigns. Manage the European digital agency partner and streamline PromoMats asset workflows.
• Leadership & Stakeholder Influence: Exercise "leadership without authority" to align and influence affiliate CRM leads across European markets. Line-manage and mentor the dedicated EU CRM Enablement & Operations Manager, fostering their professional growth and career development.
• Next-Gen Capability Building: Oversee the upcoming deployment of a multi-language online training platform designed to streamline onboarding and software adoption across all European affiliate teams.

Candidate Profile & Key Experience

• CRM Expertise in Pharma/Healthcare: 5+ years of hands-on CRM experience within the pharmaceutical or healthcare sector, with essential expertise in Veeva Vault CRM (or Veeva CRM) and familiarity with PromoMats and GxP compliance environments.
• People Leadership & Coaching: Proven direct line management experience or a strong track record of coaching and mentoring team members.
• Strategic Vision + Hands-On Mindset: A proactive, "roll-up-your-sleeves" attitude combined with the ability to foresee technology roadmaps and drive long-term business adoption.
• Matrix Influence & Assertiveness: Exceptional communication and presentation skills, with the confidence to influence senior cross-functional leaders (Commercial, Medical, Market Access) and steer country teams effectively.