Esport Specialist

NetEase; Guildford; On-site; GBP 32,000 - 45,000; Full time

Job summary

NetEase is seeking a dedicated esports tournament operations professional to plan and execute shotgun game tournaments in the UK. You will design online and offline event plans, build a robust tournament ecosystem, and collaborate with publishers and partners to maximize engagement.

Requirements include a Bachelor's degree with 2+ years in esports tournament operations, proficiency in English, and Chinese language skills for daily collaboration with the China-based development team.

Qualifications

• Bachelor's degree or above with 2+ years of esports tournament operations experience.
• Strong familiarity with mainstream esports event systems and community tournaments.
• Proficient in English; Chinese language skills are required for collaboration with teams in China.

Responsibilities

• Plan and execute esports tournaments for shooting game products.
• Develop and manage tournament partnerships and content to raise visibility.
• Oversee tournament ecosystem operations and engage professional players and KOLs.
• Coordinate planning, marketing, and operations to meet KPIs; analyze data to optimize strategies.

Skills

English proficiency

Esports operations

Tournament planning

Education

Bachelor's degree or above

Job description

About NetEaseGames:

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”)provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into meaningful vehicle to build a more entertaining and enlightened world.

For more information, please visit: http://ir.netease.com/

Responsibilities:

• Responsible for the planning and execution of esports tournaments for shooting game products. Based on product highlights, features, and release timelines, designing online and offline tournament operation plans, building the official and third-party tournament ecosystem from the ground up, and ensuring effective implementation.
• Develop and manage tournament partnership ecosystems, create diverse tournament content gameplay and third-party platform events to amplify game visibility and engagement.
• Oversee tournament ecosystem operations, including scouting and maintaining relationships with professional players in official tournaments, executing incentive and operational policies, supporting high-quality tournament content and nurturing potential KOLs, as well as managing hot-topic activations at key milestones.
• Integrate tournament planning, marketing strategies, and ecosystem operations, coordinating resources to achieve KPIs. Continuously track and analyze tournament data, user feedback, and market dynamics to iterate and optimize strategies for maximum project impact.

Requirements:

• Bachelor’s degree or above, with 2+ years of experience in esports tournament operations. Prior experience in esports operation or successful execution of esports events is preferred; experience with shooting game tournaments is a plus.
• Familiar with one or multiple mainstream esports event systems in the market, and well-acquainted with the ecosystem and operational strategies of community tournaments and self-organized competitions.
• In-depth understanding of competitive gaming communities, ecosystems, tournament structures, and player dynamic.
• Proficient in English, able to use it as a working language.
• Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based in China are essential to the responsibilities of the position.

Note:

All UK-based positions are eligible for visa sponsorship.