Content Marketing

NetEase Games; Guildford; On-site; GBP 60,000 - 90,000; Full time

Job summary

NetEase Games in Guildford, UK is seeking a senior specialist to build and manage the product content ecosystem for our live gaming platforms. You will plan marketing campaigns tied to product features, user insights, and trending topics, and actively oversee the player UGC ecosystem across channels.

You will collaborate with China-based game development teams, develop omni-channel strategies, monitor content metrics, and establish relationships with creators to drive growth and engagement.

Qualifications

• Bachelor’s degree with English working language.
• Experience in overseas content creator operations.
• Knowledge of short/long video and live streaming ecosystems.
• Platform-oriented mindset with user/content operations.
• Strong ownership and leadership; multitasking ability.
• Chinese language is required for collaboration with China team.

Responsibilities

• Build product content ecosystem and plan marketing campaigns.
• Develop and optimize the player UGC ecosystem and channels.
• Monitor content operation data and improve metrics.
• Maintain relationships with high-quality content creators.

Skills

English working language

Overseas content ops

Content ecosystem knowledge

Data-driven decisions

Project leadership

Education

Bachelor's degree

Job description

About NetEase Games:

AsaleadinginternettechnologycompanybasedinChina,NetEase,Inc.(NASDAQ:NTESandHKEX:9999,“NetEase”)providespremiumonlineservicescenteredaroundcontentcreation.Withextensiveofferingsacrossitsexpandinggamingecosystem,theCompanydevelopsandoperatessomeofChina’smostpopularandlongest-runningmobileandPCgames.Poweredbyindustry-leadingin-houseR&DcapabilitiesinChinaandglobally,NetEasecreatessuperiorgamingexperiences,inspiresplayers,andpassionatelydeliversvalueforitsthrivingcommunityworldwide.Byinfusingplaywithcultureandeducationwithtechnology,NetEasetransformsgamingintoameaningfulvehicletobuildamoreentertainingandenlightenedworld.

NetEase’sESGinitiativesareamongthebestintheglobalmediaandentertainmentindustry,earningitadistinctionasoneoftheS&PGlobalIndustryMoversandan“A”ratingfromMSCI. For more information, please visit: http://ir.netease.com/

Responsibilities:

• Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative ecosystem. Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution, and take accountability for communication results.
• Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design omni-channelplayer ecosystem operation plans, and drive implementation.
• Monitor and analyze content operation data,employ various operational methods to enhance business objectives, and take responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.
• Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the content ecosystem.

Requirements:

• Bachelor's degree or above, with the ability touse English as a working language;
• Experience in overseas content creator operations and building overseas content ecosystems is preferred.
• Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live streaming,strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric perspective.
• Platform-oriented mindset, with experience inuser, creator, and content operations, skilled in retrospectives, and result-and data-driven approach.
• Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve problems with self-driven motivation.
• Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based in China are essential to the responsibilities of the position.

Note: All UK-based positions are eligible for visa sponsorship.